LO SECCO Prosecco and Ruby Wines Partner to Expand in New England

LO SECCO Prosecco's New Era in New England

LO SECCO Prosecco, known for its innovative approach to sparkling wine, has entered into a significant distribution partnership with Ruby Wines Inc., a respected wholesaler in New England. This collaboration promises to elevate the sparkling wine experience for wellness enthusiasts in Massachusetts, New Hampshire, and Rhode Island.

The zero-sugar, low-carb sparkling wine, boasting a classy DOC Brut Nature designation, is crafted in the scenic Veneto region of Italy. LO SECCO has gained traction among health-conscious consumers, particularly those following Keto, Paleo, or Mediterranean diets. Its partnership with Ruby Wines brings this refreshing choice to a broader audience, ensuring availability in premium retailers and upscale hospitality venues across New England.

The founder and CEO of LO SECCO Prosecco, Monika Elling, expressed her excitement about the collaboration. “This partnership with Ruby Wines aligns perfectly with our mission of making premium sparkling wine accessible to a health-oriented community,” she stated. Ruby Wines, with a legacy dating back to 1933, is known for its curated selection of fine wines, showcasing its commitment to quality and consumer-driven brands.

The launch kicked off recently, with events scheduled throughout the fourth quarter. At these tastings, invited consumers can sample LO SECCO Prosecco, which retails at $24.99 per 750ml bottle. This initiative not only emphasizes the taste and quality of LO SECCO but also reinforces its position as a sparkling wine that doesn’t compromise health goals.

The beverage is designed for those who strive for a health-conscious lifestyle yet do not want to miss out on life’s celebratory moments. With its crisp bubbles and modern wellness credentials, LO SECCO invites consumers to elevate everyday celebrations with its sophisticated allure. Its approach blends Italian tradition with contemporary health trends, making it a perfect fit for modern consumers seeking guilt-free indulgence.

Moreover, the partnership will leverage Ruby Wines' extensive distribution network, which has recently expanded to include Rhode Island, allowing LO SECCO to reach even more customers. David Browne, Senior VP at Ruby Wines, acknowledged the synergy between the two brands: “The alignment with the growing wellness movement and LO SECCO's innovative flavor profile perfectly matches the evolving tastes of our clientele.”

This exciting move marks a notable step for LO SECCO as it seeks to establish a strong presence in the New England market while contributing to a healthier drinking culture. As Ruby Wines continues to foster its portfolio of quality brands, the addition of LO SECCO Prosecco is anticipated to resonate well with health-conscious consumers across the region.

In conclusion, LO SECCO Prosecco and Ruby Wines are poised to reshape the perception of sparkling wine in New England, merging enjoyment with a wellness-oriented lifestyle. As LO SECCO continues to make waves in the market, their efforts serve as a reminder that great taste and healthy living can go hand in hand. Cheers to a bubbly future that honors both tradition and innovation!