JA Town Launches Its Largest Ever 'Chugen' Summer Gift Campaign with Local Produce

JA Town Launches Its Largest Ever 'Chugen' Summer Gift Campaign

JA Town is excited to announce the start of its largest-ever 'Chugen' summer gift campaign, running from June 2nd to August 9th, 2023. This annual event highlights locally sourced products, promoting freshness and supporting local farmers. The campaign focuses on offering high-quality gifts that bring joy not just to the recipients but also to the producers.

Emphasis on Quality Fruit Gifts

Recent data from JA Town indicates a substantial increase in the purchase of fruit gifts, with a remarkable 20% rise in sales compared to the previous year. This trend showcases a growing demand for 'fruit x gift' combinations, reflecting consumers' desire for high-value gifts that stand out. As the cost of living rises, shoppers are leaning more towards quality over quantity, and fruit gifts offer that special touch.

Meeting the Needs for Refreshing Gifts Amidst Summer Heat

With predictions of an exceptionally hot summer, consumers are increasingly seeking visually refreshing products that can be enjoyed chilled. JA Town is expanding its offerings of sparkling jellies and ice creams, catering to the demand for 'gifts that evoke coolness.' This initiative aligns with the concept of seasonality, ensuring gifts resonate with the summer atmosphere.

Supporting Local Farmers Through Purchases

The local agricultural sectors face significant challenges such as aging populations and a shortage of successors, leading to a decline in farming. Fruits, requiring time and care to cultivate, are particularly vulnerable to these issues. JA Town's direct-to-consumer approach ensures freshness and sales channels for producers, linking consumer purchases directly to support for local economies. The 'Chugen' gifts not only serve as thoughtful presents but also represent a way to support Japan’s farming communities.

Campaign Details

1. First 2,000 Customers Get 500 Yen Coupon

- Period: June 2nd - July 5th, 2023
- Details: The first 2,000 customers will receive a 500 yen coupon to use immediately.
- Note: Customers must register on JA Town to redeem the coupon. Quantities are limited.

2. 100 Customers Win a 1,000 Yen Coupon in a Lottery

- Period: June 2nd - August 9th, 2023
- Details: Customers spending over 7,000 yen from eligible products can enter for a chance to win a 1,000 yen coupon.

Growing Recognition of JA Town

With its commitment to expanding its recognition and boosting customer engagement, JA Town achieved a record-breaking sales figure of 4.8 billion yen for the fiscal year 2022, reflecting a 14% increase from the previous year. The site now features over 13,200 products, and membership has surged to over 1.08 million, up from 1 million in July last year. Key drivers of this growth include an expansion of differentiated products, catering to corporate needs, and strengthened information dissemination.

Engaging with audiences across social media platforms has also played a crucial role. JA Town's official accounts on X and Instagram have amassed 450,000 and 100,000 followers respectively, while its YouTube channel boasts around 1.17 million subscribers, making it one of the largest followings in the JA group.

About JA Town

JA Town is an online marketplace operated by the Japan Agricultural Cooperatives (JA). Its mission is to deliver seasonal agricultural products directly from producers across Japan to consumers, promoting a rich living through food. The mascot character 'JE-Ta' embodies this mission, emphasizing local flavors and products.

For more information, visit their official website: JA Town