Kellogg's Raisin Bran Partners with William Shatner to Address America's Fiber Deficit

Kellogg's Raisin Bran and William Shatner Join Forces

As the Big Game approaches, Kellogg's Raisin Bran has a unique message for snack enthusiasts. The beloved cereal brand is on a mission to confront a critical issue: America's fiber deficiency. In an entertaining twist, they have collaborated with the iconic actor William Shatner to launch their new campaign titled 'Will Shat?'

This campaign aims to raise awareness about the 95% fiber gap highlighted in the 2020-2025 Dietary Guidelines for Americans. Let's face it; many of us can relate to experiencing "gut regret" after indulging in our favorite game-day snacks. Recognizing this shared challenge, Kellogg's instills a lighthearted approach to addressing dietary fiber intake.

The centerpiece of the campaign is a high-energy commercial featuring Shatner, set in a high-tech command center. His mission? To distribute fiber to the masses. The ad captures Shatner popping up at various lively gatherings—a sports bar, a vibrant Gen Z house party alongside a Shih Tzu named Will, and a classic parking lot tailgate. At each venue, he emphasizes the importance of gut health and highlights the seven grams of fiber contained in every bowl of Kellogg's Raisin Bran.

Doug VanDeVelde, Chief Growth Officer for WK Kellogg Co, remarked, "We wanted to address a serious health concern in a way that resonates with everyday lives. By collaborating with a legend like William Shatner and using clever wordplay, we ensure that our fiber message stands out."

The campaign was crafted by the talented directing duo Terri Timely and Park Pictures. They expressed their excitement about working with Shatner, praising his impressive energy that exceeded their expectations.

Kellogg's Raisin Bran is taking a bold stance, letting fans know they can avoid the inevitable gut woes often tied to festive gatherings. High-fiber cereals are not just nutritious but also a delicious addition to snack-heavy weekends and a balanced everyday diet.

The ad is set to air during the Big Game on various platforms, including Peacock, the NBC Sports app, and NFL+, along with targeted markets like New York, Los Angeles, Chicago, Grand Rapids, Cincinnati, and Fort Smith. For those eager to dive deeper into the campaign, an extended version of the commercial is now available on YouTube, and Kellogg's Raisin Bran encourages followers to check out more health-conscious content on their social media handles @raisinbran_us.

With a legacy steeped in innovation since 1894, WK Kellogg Co takes pride in delivering beloved food products that nurture both physical and emotional well-being. The introduction of Kellogg's Raisin Bran and Shatner heralds a fun yet impactful initiative, encouraging consumers to prioritize their dietary fiber needs. By adopting a simpler, enjoyable approach, Kellogg’s aims to pave the way for healthier celebrations and everyday living.

For more information about WK Kellogg Co and their ongoing 'Feeding Happiness' initiative, visit WK's official site.