#Japan #Tokyo #Waseda University #Management Solutions #PMO

Reevaluating the PMO Value in the AI Era

On November 19, 2025, Management Solutions Inc. (MSOL) welcomed professors and students from Waseda University Business School to its headquarters in Midtown Tower, Tokyo for a special visit. This event served not only as an introduction to the company but also highlighted the critical role of Project Management Offices (PMOs) in merging human and technological resources in today's AI-driven business environment.

Purpose of the Event

In recent years, the importance of advanced project management skills and an MBA-like strategic perspective has gained prominence in corporate digital transformation (DX) and innovation. MSOL, being a management consulting firm, aimed to explore opportunities for value co-creation with future business leaders from Waseda University's esteemed Business School through engaging discussions.

Event Overview

• - Date: November 19, 2025, from 4 PM to 6 PM
• - Location: MSOL Headquarters (Midtown Tower)
• - Visitors: Professor Sibuya, Associate Professor David Lau, and 11 students from Waseda University Business School (Total: 13 attendees)
• - Speakers: Toshikazu Fukui, Head of Brand Marketing Department
• - Coordinator: Aki Ushi from PM Solutions & Global Business Division
• - Agenda: Company introduction, discussions, and office tours.

Highlights of the Discussion: The Future of Projects and Marketing Shaped by AI

Toshikazu Fukui, the head of the brand marketing division, explained the foundation of MSOL's business, including service offerings, business models, customer distinctions, financial health, and marketing strategy. He shared insightful perspectives on how AI is transforming the future of marketing, focusing specifically on the stages of awareness and consideration in consumer behavior.

Perspectives on Marketing Transformation in the AI Era

• - Awareness: The concept of awareness extends beyond just human recognition to include the recognition by AI systems, evolving further into AI Optimization (AIO).
• - Consideration: Future proposals and sales materials will undergo evaluations by AI, leading to a scenario where decisions are significantly influenced by AI analyses.

Conclusion: Strengthening PMO Co-Creation Platforms and Academic Collaborations

Through discussions with the future business leaders of Waseda University, MSOL reaffirmed the increasing significance of PMOs as platforms that integrate human talent and technology.

MSOL plans to leverage the insights gained from this collaboration to strengthen its ties with academia. Guided by the new mid-term management plan, “Beyond1000,” MSOL envisions creating a PMO co-creation platform involving collaboration among governments, municipalities, businesses, and individuals, striving to enhance productivity in Japan's project management landscape through active partnerships and investments in human capital.

About Waseda University Business School

Waseda University Business School seeks to combine academic studies with practical applications, cultivating professionals equipped with high ethical standards and specialized knowledge in management. The school proudly holds international accreditations from EQUIS and AACSB.

• - Professor Sibuya: Specialization in Marketing
• - Associate Professor David Lau: Expertise in Information Disclosure, Audit, and Corporate Governance.

About Management Solutions Inc.

As a management consulting company, MSOL utilizes extensive know-how and analytics to assist organizations in successfully executing diverse projects, from leadership to on-the-ground operations. MSOL's vision aims to converge people and technology, driving organizational transformation and value creation while fostering individual growth.

• - Company Name: Management Solutions Inc.
• - Headquarters: Midtown Tower, 9-7-1 Akasaka, Minato-ku, Tokyo
• - Established: July 2005
• - CEO: Hiroshi Kaneko, President and CEO
• - Business Focus: Project management execution support, management training, and project management software (PROEVER®)
• - Website: msols.com

Contact Information

For inquiries, please reach out to:
Management Solutions Inc. (Tokyo Stock Exchange Prime: 7033)
Brand Marketing Department
Address: 29F Midtown Tower, 9-7-1 Akasaka, Minato-ku, Tokyo 107-6229
Phone: 03-5413-8808
Email: [email protected]