#United States #New York #Media Agency #Pernod Ricard #Publicis Santé

Pernod Ricard Appoints Publicis Santé as North America's Lead Media Agency

Pernod Ricard, recognized globally as a prominent player in the premium spirits and wine industry, has officially announced a significant shift in its North American media strategy. This new direction came with the decision to consolidate their U.S. and Canadian media business under Publicis Santé, marking them as the preferred media agency. This appointment builds on their successful partnership in the U.S. that began in 2022, enhancing their collaborative efforts toward growth and innovation.

Enhancing Media Effectiveness

With this strategic consolidation, Pernod Ricard aims to leverage media as a core growth driver through innovative approaches founded on advanced targeting, personalization, and data analytics. Over the past few years, Pernod Ricard has effectively transformed its media approach, turning it into a robust mechanism capable of delivering measurable outcomes and significant return on investment (ROI). Their internal capabilities have been honed to facilitate precision planning, enhance full-funnel engagement, and fortify overall media effectiveness.

As the media landscape undergoes continuous evolution—marked by the rise of diverse platforms, the growing significance of retail media, and the blending of brand and performance advertising—Pernod Ricard is committed to remaining at the forefront. The goal is to foster deeper connections across channels and content, ensuring that their messaging resonates meaningfully with consumers.

Why Publicis Santé?

Publicis Santé has been recognized for its proven ability to achieve desired media effectiveness and ROI through cutting-edge targeting methods, personalization strategies, and predictive analytics. They have demonstrated a comprehensive understanding of Pernod Ricard's vision, connecting paid, owned, and earned media to ensure seamless consumer experiences. Their agile approach, coupled with the capability to scale innovation across different markets, positions them as a valuable partner for future growth. Additionally, Publicis Santé's culturally informed strategies ensure that Pernod Ricard's diverse brands connect deeply with consumers throughout various cultural contexts.

Jenny Harmanson, Head of Consumer Connections & Experiences at Pernod Ricard USA, emphasized the significance of this partnership, noting, "Publicis Santé has proven to be a fantastic partner in unlocking media's potential as a growth engine. Their blend of data-driven precision and cultural relevance ensures our brands truly resonate with consumers, meeting them where they are."

A Commitment to Responsible Consumption

Pernod Ricard USA is committed to a sustainable and responsible approach to business. The company insists on promoting responsible drinking and describes itself as 'creators of conviviality.' Through this commitment, they aim to contribute positively to their customers, employees, and the planet. With a workforce of approximately 19,000 people globally, Pernod Ricard is also a significant player in the spirits industry, showcasing exceptional brands like Absolut Vodka, Jameson Irish Whiskey, and Chivas Regal Scotch Whisky.

The move to consolidate media strategy is a testament to Pernod Ricard's forward-thinking approach in navigating a rapidly changing environment and maximizing media impact. As they strive to enhance their engagement with consumers, this partnership with Publicis Santé could serve as a significant milestone in achieving their ambitious goals in North America.

Conclusion

As the industry continues to evolve, the appointment of Publicis Santé marks an exciting new chapter in Pernod Ricard's media strategy. By refining their approach, leveraging data analytics, and fostering consumer connections, they are well-positioned to not only adapt to the changing market but to lead within it. The future certainly looks promising as they embark on this journey with Publicis Santé and continue to focus on delivering exceptional brand experiences.