#Mexico #Mexico City #Diego Luna #7UP #LATAM Campaign

7UP® Launches Vibrant Campaign with Diego Luna

In an exciting development for fans of refreshment, 7UP® has unveiled its fresh campaign, "Quedémonos con lo refrescante," across Latin America, aiming to capture the essence of simple pleasures shared among friends. Featuring renowned actor and director Diego Luna as the face of the project, the campaign celebrates authenticity and the joys of spontaneity.

The campaign spans various countries including Mexico, Chile, Venezuela, Ecuador, and Guatemala, inviting viewers to embrace carefree moments that come alive with good company and a chilled bottle of 7UP®.

Diego Luna: The Epitome of Refreshment

Diego Luna, with his down-to-earth attitude and global appeal, perfectly embodies the ethos of this campaign. His relatable spirit and charm resonate deeply with the brand's identity, making him an ideal ambassador. Known for his impactful work in film, Luna carries a unique ability to relate to people from diverse backgrounds, further enhancing the campaign's outreach.

Scarlette Espinal, the Senior Marketing Manager for 7UP® LATAM, emphasizes the campaign's core concept: "We’ve always believed that the best moments are the ones where we can just be ourselves—no pressure, no pretenses. 'Quedémonos con lo refrescante' is a call to pause and genuinely enjoy life’s everyday moments. Diego naturally brings this idea to life, and we are thrilled about this collaboration."

A Glimpse into the Campaign

The campaign includes a captivating new commercial that stars Luna. Directed by talent Sergio Granados and brought to life with the creativity of agency Isla, the spot serves as a delightful reminder that magic often lies in simplicity. As Luna states, "I've always felt that the best experiences are the simplest ones—the moments when you let go, enjoy, and just go with the flow."

This sentiment aligns perfectly with 7UP's objective to promote those feel-good instances that can be enhanced with just a sip of their iconic lemon-lime beverage.

As part of the campaign, 7UP® also intends to leverage digital platforms and social media channels, further expanding their reach throughout Latin America. By actively engaging with audiences, the brand aims to promote the philosophy that true refreshment comes from cherishing the moment.

Looking Ahead

In this fast-paced world, where distractions abound, 7UP® is advocating for moments that allow individuals to reconnect with each other. The brand reminds us that even the simplest gatherings can be extraordinary, especially when paired with their refreshing beverage.

Join the celebration and take a moment to enjoy life’s little pleasures—because with 7UP®, sometimes less really is more!

For more updates on the campaign, join the conversation and embrace the refreshing life with 7UP®.