#Japan #Okayama #Furumachi Pay #Mimasaka

Introduction

In a significant move towards modernizing local tax systems, Mimasaka City in Okayama Prefecture has introduced "Furumachi Pay," a local payment-based crowdfunding service designed for the furusato tax program. This initiative, spearheaded by Value Design, a subsidiary of PayCrowd Holdings (TSE Growth: 4015), marks a pivotal moment in local governance and community engagement by allowing visitors to easily donate while enjoying local experiences.

Understanding Furumachi Pay

"Furumachi Pay" is not just about financial contributions; it transforms the concept of giving into a seamless experience that connects visitors directly with the local community. The service allows users to scan QR codes placed at various local establishments to make contributions for furusato tax, in return receiving digital coupons that can be used immediately at these locations. By shifting the focus from mere material gifts to experiential offerings, the initiative promotes a more engaging approach to local donations.

What's New in Mimasaka City?

Mimasaka City is known for its natural beauty and rich cultural heritage, including the famous Yunogo Onsen hot springs. The city has historical sites related to the Inaba Highway and notable figures such as the swordsman Miyamoto Musashi. Beginning December 25, 2025, residents and visitors will be able to make their furusato tax contributions through "Furumachi Pay," and enjoy unique experiences in the region, such as gourmet food and seasonal activities. With the local government's commitment, the hope is that visitors will feel a deeper connection to Mimasaka City through their experiences and contributions.

Initial Participating Locations

At the start of the program, two locations have been confirmed to accept "Furumachi Pay": 1) Okayama International Circuit — offering thrilling motorsport experiences, and 2) Mimasaka Farm — a major strawberry picking destination in Chugoku region. This strategic selection enables visitors to enjoy various seasonal fruits and sports activities while supporting local businesses. The local government anticipates more establishments will adopt this payment method as the program expands.

Community and Economic Impact

The introduction of "Furumachi Pay" is expected to create a vibrant ecosystem of giving and receiving within Mimasaka. By encouraging visitors to donate, the service fosters a win-win situation where not only do visitors indulge in local delights, but the community also benefits economically. Community officials have expressed optimism about the initiative, citing the need to showcase the abundant culinary, natural, and cultural charms of Mimasaka City.

A Vision for Future Collaborations

Value Design aims to forward a vision where local charm and visitor engagement intertwine, reinforcing the community's economic fabric. By leveraging technology to facilitate donations, the municipality hopes to create new avenues for cultural exchange and tourism growth. The ultimate goal is to use "Furumachi Pay" as a guide to attract not just one-time visitors, but repeat tourists who will come back to deepen their exploration of Mimasaka.

Conclusion

With the launch of the "Furumachi Pay" service, Mimasaka City embarks on an exciting journey toward innovative community engagement. By enhancing the furusato tax donation process and encouraging local exploration, this initiative positions itself as a critical player in promoting sustainable regional development. Visitors can soon look forward to an enriched experience in Mimasaka City, defined by memorable interactions and distinctive offerings, enriching both the local populace and the broader community.