#Japan #Digital Marketing #OOH Advertising #Shibuya, Tokyo #LIVE BOARD

LIVE BOARD's Rebranding: A New Beginning for Digital OOH Advertising

As of April 1, 2026, LIVE BOARD will introduce a fresh naming strategy for its marketplace to foster better intuition regarding location strengths and features in digital out-of-home (DOOH) advertising. With this significant rebranding initiative, LIVE BOARD aspires to enhance user experiences for advertisers and agencies in Japan and beyond while contributing to a dynamic DOOH market.

Background of the Rebranding

Founded in 2019, LIVE BOARD has pioneered the utilization of impression-based advertising in the OOH sector in Japan. The upcoming rebranding initiative aligns with the company's mission to visualize the value of the real world. By adopting new naming conventions, LIVE BOARD aims to facilitate easier understanding of advertising locations and unique media attributes, thus empowering advertisers to plan more effectively.

This strategic shift represents a major milestone in creating an environment where all stakeholders involved in the OOH market can thrive, ultimately leading to innovative advertising solutions that adapt to diverse lifestyles. With a commitment to continuous brand improvement following this rebranding, stakeholders can anticipate exciting new developments from LIVE BOARD in the future.

New Naming Conventions

LIVE BOARD is introducing new media classifications to better categorize the various platforms it manages:

1. LB Owned Media: Media managed and operated by LIVE BOARD itself.
2. LB Partner Media: Media managed and operated by partner companies associated with LIVE BOARD.

Categories of LB Owned Media

LIVE BOARD has further distinguished its media types into specific categories based on their locations:

• - CITY BOARD: Media installed in urban areas.
• - STATION BOARD: Media situated facing platforms within train stations.
• - STREET BOARD: Media located on major roads and intersections.
• - TRAIN BOARD: Media positioned inside railway cars.

These naming changes allow for clearer communication about the different media offerings and their respective locations.

Expansion of Media Inventory

Currently, LIVE BOARD operates over 60,200 digital screens throughout the country, including both LB Owned and LB Partner media. This network continues to grow on a daily basis, improving the reach and effectiveness of advertising campaigns.

About LIVE BOARD

LIVE BOARD is recognized as a digital DOOH ad network operator that employs data-driven approaches for effective targeting and performance evaluation. By utilizing visibility-adjusted impression metrics, LIVE BOARD has established a highly relevant advertising delivery system. This approach allows companies to understand precisely how many potential viewers their ads may reach in diverse environments, from outdoor and indoor venues to train cars and station platforms.

In addition to maintaining one of Japan's largest DOOH networks, LIVE BOARD incorporates massive data insights to enhance audience targeting, enabling brands to reach their desired demographics with unprecedented accuracy.

In conclusion, the upcoming rebranding represents a pivotal step toward revitalizing the advertising landscape in which LIVE BOARD operates. By implementing intuitive media names and reinforcing its commitment to stakeholders, LIVE BOARD is poised for future growth and innovation in the digital advertising domain.