Celebrating 20 Years of Hot Dog Harmony: The S. Rosen's and Vienna Beef Treaty

This July proudly marks the 20th anniversary of the historic "Piece Treaty of 2005," an agreement between S. Rosen's Baking Company and Vienna Beef that has become a beloved part of hot dog culture in America. This milestone aligns perfectly with National Hot Dog Month, showcasing a symbol of harmony that has forever changed the barbeque scene.

The treaty addressed a longstanding issue in hot dog and bun packaging, ensuring both were sold in 8-count packages. This resolution not only simplified grilling but also delighted hot dog lovers across the nation. Tim Lotesto, the vice president of retail sales at Alpha Baking Company, emphasized the significance when he said, “Twenty years ago, we did what condiment companies are still calling for today.” The joint effort between these two Chicago-based brands is a testament to innovative thinking that solved an age-old problem.

Recent data from the Harris Poll reflects the enduring love Americans have for hot dogs. The survey reveals that almost half of grill-goers rank hot dogs among their top choices for grilled foods, coming in just behind burgers and steaks. This continued popularity underscores the relevance of the treaty in today’s grilling landscape.

“Hot dogs deliver flavor, smell, and the outdoor cooking experience that people cherish,” said Stephanie Powell, a recipe developer for S. Rosen’s. To honor National Hot Dog Month, S. Rosen’s has released five new recipes that celebrate tradition while introducing exciting twists and sweet surprises for grilling enthusiasts. For those inspired to grill, the recipes can be explored at srosens.com/recipes/grilling.

Grilling enthusiasts enjoy the deliciousness of hot dogs, with 72% citing flavor as their primary motivation. The scent wafts through backyard cookouts, attracting not just the grill master but friends and family enjoying the sunny outdoor atmosphere. In fact, 43% of respondents highlighted the social aspect of grilling, underlining the idea that barbecue is as much about connecting with others as it is about the food itself.

Interestingly, according to the National Hot Dog and Sausage Council, Americans are expected to consume over 7 billion hot dogs from Memorial Day to Labor Day, with 150 million devoured on just Independence Day. Within this massive consumption, Illinois consistently ranks in the top five states for retail hot dog sales, while Chicago remains the undisputed hot dog capital, known for its unique Chicago-style hot dog.

A traditional Chicago-style hot dog boasts seven specific toppings—mustard, onions, relish, tomato slices, pickle spear, sport peppers, and celery salt—but never ketchup. Supporting this iconic assembly are S. Rosen's poppy seed buns, crafted to withstand the weight and bold flavors of those toppings without compromising. For enthusiasts looking to perfect their Chicago-style dogs, S. Rosen's offers a comprehensive recipe and guide available at srosens.com/recipes/chicago-style-hot-dog.

Overall, the collaboration between S. Rosen's and Vienna Beef not only marks a particular moment in the history of American food but also reflects a community spirit that continues to thrive. As July unfolds, hot dog lovers everywhere are encouraged to celebrate this deliciously unifying staple of summertime grilling. After all, every bun deserves its dog, and the treaty is a joyous reminder of that truth.

To further explore the details of the Harris Poll and its findings, along with media inquiries, you can reach out to Carson Stoga Communications. This survey, conducted among 2,072 adults from April 3-7, 2025, has a margin of error of ±2.5 percentage points, ensuring a reliable look at America's grilling trends.