#USA #New York #Tumi #19 Degree Lite #Wei Daxun

TUMI Appoints Wei Daxun as New Ambassador

In a significant advancement in its global marketing strategy, TUMI, the leader in high-quality business and travel accessories, has announced the appointment of Chinese actor Wei Daxun as its new ambassador for the Asia-Pacific region. This announcement complements the recent opening of TUMI's flagship store in Shanghai, marking a pivotal moment in the brand's ongoing global expansion and commitment to serving discerning travelers.

Wei Daxun, a household name in Asia, is celebrated for his charisma, versatility, and integrity. His dynamic career spans cinema, television, music, and philanthropy, earning him both critical acclaim and an enthusiastic fan base. With his unwavering professionalism and relentless pursuit of excellence, Wei naturally embodies TUMI’s core values of precision, creativity, and a commitment to continuous improvement that have defined the brand for over half a century.

The actor's official debut will take place in the third phase of TUMI's global 19 Degree Lite campaign titled "Uncompromisingly Light." This initiative celebrates innovation and the freedom to move, showcasing the lifestyle of individuals who are constantly on the go. Directed by David Pun and photographed by the renowned GK (国琨), the campaign captures the tranquil intensity of Wei's lifestyle as he transitions effortlessly between various locations – from cities to film sets and fleeting moments. In the journey that unfolds, the ultra-light 19 Degree Lite suitcase and the versatile Alpha Bravo Navigation Backpack accompany him, highlighting how these products effortlessly adapt to his needs. For Wei, home is not merely a place, but a sentiment. His belongings accompany him in a way that allows him to navigate life with ease and confidence.

"Wei brings with him an energy and authenticity that align perfectly with TUMI’s values," explains TUMI's Creative Director Victor Sanz. "He serves as a true reflection of the modern global traveler — intentional, dynamic, and always on the move."

Commenting on his new role, Wei expressed, "It’s an honor to be part of the TUMI family. I have long admired the brand’s dedication to quality and timeless purpose. Their collections are crafted for real life and accompany me wherever I go and in whatever I do."

TUMI is excited to welcome Wei Daxun into its prestigious and diverse roster of brand ambassadors, which includes esteemed figures like McLaren Formula 1 driver Lando Norris, LPGA Tour professional golfer Nelly Korda, and PGA Tour pro Ludvig Åberg. With its commitment to precision design, exceptional storytelling, and acclaimed talent, TUMI continues to stand out as a leader in luxury lifestyle and travel gear.

Discover exclusive campaign content on TUMI’s social media channels @TUMITravel.

About TUMI

Since its founding in 1975, TUMI has been at the forefront of creating luxury accessories for business, travel, and performance, designed to enhance, simplify, and elevate all aspects of a life in motion. Merging impeccable functionality with ingenuity, TUMI strives to make travel more enjoyable, acting as a lifelong partner for those in motion and those who create, all in pursuit of their passions. For more information about TUMI, visit TUMI.com and follow @TUMITravel on Instagram, TikTok, Facebook, and YouTube.

TUMI and the TUMI logo are registered trademarks of Tumi, Inc. © 2025 Tumi, Inc.