LUYUAN Group Enhances Global Brand Strategy for Sustainable Mobility Solutions

Revamping Mobility: LUYUAN Group's Strategic Shift



Overview


LUYUAN Group, a major player in the two-wheeler industry, has announced a comprehensive overhaul of its global brand strategy. This initiative aims to enhance consumer orientation and technological innovation while promoting sustainable mobility solutions tailored for various environments. With an ambitious plan set for implementation by 2025, the company seeks to expand its brands, LUYUAN and LYVA, into key international markets including Southeast Asia, South Asia, and Latin America.

As an established brand with nearly three decades of experience, LUYUAN is recognized for its deep understanding of evolving consumer preferences, particularly the growing demand for intelligent and practical transportation solutions. The upgraded strategy introduces innovative mobility solutions that cater to all scenarios, moving beyond mere product expansion to offer a genuinely integrated consumer experience.

Our Commitment to Sustainability


LUYUAN articulates its vision as a daily mobility partner. By incorporating state-of-the-art technologies, such as liquid-cooled power systems, digital battery management, and smart connectivity systems, LUYUAN is setting high standards for the future of two-wheel transportation. A prime example is the flagship model, S95, showcasing these advancements.

To further enhance the user experience, it has introduced the LYVA brand, focusing on high-end smart series that incorporate cutting-edge features such as liquid-cooled engines and AI-based controls designed for performance and efficiency.

Market Expansion and Model Innovations


As part of its strategy, LUYUAN aims to penetrate the European and North American electric bike markets with smart designs and environmentally-friendly concepts. Current models have harnessed technology to redefine two-wheeler vehicles, transitioning them from merely consumables to sustainable assets. Renowned for quality, LUYUAN recently developed a liquid-cooled motor with aerospace-grade insulation that has achieved astonishing temperature reductions, dramatically extending motor life.

In 2022, it set a Guinness World Record by operating the liquid-cooled engine continuously for an incredible 624 hours. Furthermore, with IPX8 sealing technology, LUYUAN ensures protection against moisture, which prevents rusting and offers a 10-year consumer warranty.

Technological Innovations


LUYUAN remains at the forefront of innovation with advancements in its three-electric system:

  • - Motor Technology: The liquid cooling system has been enhanced with graphene-coated heat dissipating features and triple cooling technology for improved efficiency.
  • - Battery Management: The introduction of a digital battery management system with intelligent temperature control chips optimizes charging efficiency and prevents battery bulging.
  • - Electric Systems: The incorporation of a solid encapsulation technology prolongs the lifespan of electrical components by integrating multiple protection mechanisms.

As of 2024, LUYUAN sold over 3.5 million electric two-wheelers, reinforcing its standing as one of China's most valuable brands, estimated at 10.635 billion RMB. The company's future goals include establishing an operational center in Europe, with executives visiting the European electric bike market for evaluations.

Conclusion


LUYUAN Group embodies a pioneer of sustainable technologies, committed to leading the charge in active mobility solutions. Its advancements show a resolve to propel the industry forward into a new era focused on value and technological advancement. As consumers increasingly value sustainable transportation, LUYUAN Group is poised to meet these demands head-on with innovative products that enhance mobility experiences globally.

For more information, visit LUYUAN Group.

Topics Consumer Products & Retail)

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