#Japan #Tokyo #Schick Japan #Business Competition #beauty grooming

Schick Japan's Exciting New Initiative

Schick Japan, a leading name in the Japanese razor market, has unveiled its first business competition specifically designed for university and graduate students, titled "Schick Beauty Grooming Shaker" (BGS). This initiative aims to challenge the existing norms and encourage participants to generate innovative strategies and ideas that can reshape the beauty grooming sector.

Competition Overview

Starting from June 25, 2023, Schick's dedicated website for the BGS competition went live, with official entries being accepted from July 1. The competition invites ideas that not only rethink traditional practices in the beauty grooming space but also focus on providing value to the modern consumer.

As part of its brand evolution from a "razor company" to a comprehensive "beauty grooming company," Schick Japan envisions transforming shaving from merely a mundane task into an engaging beauty grooming experience. The competition embodies their mission, encapsulated in the phrase "Make Beauty Grooming Joyful," which aims to deliver joy and happiness through effective beauty grooming practices.

Identifying Key Challenges

The primary challenge for participants this year is to elevate the usage rate of shaving products among Generation Z consumers. Despite significant developments in the grooming industry, many individuals, regardless of gender, continue to suffer from skin irritations due to a lack of awareness and use of pre-shaving products. Schick Japan is on the lookout for creative and engaging strategies to integrate effective pre-shaving skin care into the consumers' routine, helping to make it a norm in daily grooming activities.

Participants are encouraged to propose a range of solutions, including product innovations, marketing campaigns, and creative outreach methods.

Details of the Competition

Eligibility:

The competition is open to university and graduate students aged between 18 and 30, with no restrictions on gender or nationality. Teams of three can be formed, and mixed teams from different universities are also allowed.

Prizes:

The winning team will receive a cash prize of 500,000 yen, with further accolades for finalists recognized during the awards ceremony.

Selection Process:

• - First Round: Participants must submit a video presentation (up to 3 minutes) alongside three slides. Teams that advance will receive mentorship from Schick Japan employees.
• - Final Round: The remaining teams will present in person at Schick Japan's headquarters in Meguro, Tokyo.

Important Dates:

• - July 1: Entry begins
• - July 31: Entry deadline
• - August 19: First-round results announced
• - September 1-18: Mentorship period for qualifying teams
• - September 24: Final presentations and award ceremony at Schick Japan headquarters

Message from Leadership

Hideo Goto, President of Schick Japan, emphasizes the company's commitment under the guiding principle of "Make Beauty Grooming Joyful." He states, "As we evolve into a beauty grooming company, we intend to create excitement and happiness in our customers' lives through shaving and skincare. We are hopeful that this competition will unleash new perspectives and ideas among the next generation of students, allowing us to explore unprecedented possibilities in beauty grooming together. Schick Japan aims to support today's youth in their pursuit of challenges, expanding the avenues for creating new value in society."

About Schick Japan

Established with an ambition to be Japan's most innovative beauty grooming company, Schick Japan aims to infuse joy and satisfaction into the daily lives of its customers. Alongside its acclaimed male grooming brands like Hydro and Schick First Tokyo, it also offers products for women under the Salon Plus and Hydro Silk brands. Schick Japan has been recognized for two consecutive years by the Great Place to Work® initiative, highlighting it as a leading workplace committed to fostering an engaging work culture.

For more information about Schick Japan and the BGS competition, please visit Schick Japan.