#Japan #Game Development #Funabashi #Metagri Lab #Farming Promotion

Transforming Agriculture: Free Mini-Game Development Trial Program

In an exciting move aimed at revolutionizing agricultural marketing, Metagri Lab, operated by Noujoujin Co., Ltd. based in Funabashi, Chiba, has unveiled a remarkable trial program. This initiative is designed specifically for farmers seeking effective ways to engage with the younger generations, including Gen Z and Alpha. By leveraging the popularity of gaming, Metagri Lab aims to create customized promotional mini-games that highlight the unique features and appeal of participating farms, completely free of charge.

Addressing a Critical Challenge in Agriculture

As the agricultural sector faces increasing challenges in communicating its appeal to the next generation of consumers, innovative strategies are essential. Traditional marketing methods have proven less effective in reaching digital natives, making it imperative to find new channels of engagement. Recognizing this pressing need, Metagri Lab has committed to using games as a dynamic and entertaining medium to stimulate interest in farming among young people. The team of interns, utilizing Unity Engine, has already developed several mini-games that educate players about agricultural practices while engaging them in fun gameplay.

One such creation includes a click-game where players fend off pests invading crops, and through these early projects, the team has honed their skills in merging agricultural themes with interactive design.

Trial Program Details: Customized Mini-Games for Farms

The newly launched trial program invites farmers to participate in developing original mini-games reflecting their farm's identity and the crops they produce. Here’s how it works:

• - Goal: By creating interactive games, the program aims to spark the curiosity of younger audiences about farming and agriculture, ultimately broadening the farms’ fan base.
• - Content: The games will be tailored through in-depth consultations with farmers, incorporating the unique characteristics of their crops, cultivation methods, and any notable stories or challenges faced.
• - Development Team: The creation process will be spearheaded by high school interns under the close guidance of experienced Metagri Lab staff, ensuring quality and relevance in the final product.
• - Playability: These mini-games are envisioned to be straightforward and enjoyable, playable via PC with basic keyboard controls.

Creative Applications of the Games

Once developed, these mini-games can serve as innovative promotional tools for farms. Possible applications include:

• - Website Integration: Embed games on official farm websites and blogs to enhance visitor engagement by increasing their on-site duration while providing an enjoyable way to learn about agriculture.
• - Social Media Buzz: Announce game launches on various social media platforms to encourage word-of-mouth marketing, creating organic interest.
• - Live Demonstrations: Use the games as attractions at farmers’ markets or agricultural events, thereby fostering engagement and increasing foot traffic.

Application Timeline and Costs

Application Period

• - From: May 12, 2025
• - To: May 31, 2025

Cost

• - Free (This special trial program is provided at no cost to selected participants)

Selection Criteria

• - The program will be limited to one participating farm. Should there be numerous applicants, selections will be based on the provided information.
• - Eligible applicants must be engaged in supplying edible agricultural products, maintain a consumer-directed website or e-commerce platform, and communicate via Discord during the development phase.

Notifications

• - Selection results will be communicated via email in early June 2025.

Note on Intellectual Property

It is essential to acknowledge that all rights to the developed games will belong to Metagri Lab. While participating farmers can use the game for promotional purposes, they are not permitted to alter or license it to third parties. Additionally, farmers are encouraged to provide feedback and support to the game's development process.

Additional Benefits for Participating Farms

• - Original Game Development at No Cost: Typically a costly process, this trial provides farmers with a unique opportunity to create an original game at no expense.
• - Community-Driven Promotion: The development journey and progress will be shared within the Metagri Lab’s Discord community of over 1,200 members, enhancing the farms' visibility even before the game's launch.
• - Comprehensive PR Support: Upon completion, the games and the participating farms will be extensively promoted through Metagri Lab's official website and social media channels, further boosting recognition of their brands.

Join the Movement

If you're a farmer interested in leveraging gaming for innovative marketing and engaging with the next generation in a captivating way, consider applying for this unique program. Together, let’s redefine the way agriculture reaches and resonates with young audiences, creating a brighter future for farming!

For more information, visit the official Metagri Lab website: Metagri Lab Official Site.