Giant Eagle Unveils New Business Strategy Fueling Long-Term Growth and Customer Value

Giant Eagle's New Business Strategy: Because It Matters

Giant Eagle Inc., one of the nation's prominent food and pharmacy retailers, has unveiled a groundbreaking business strategy aptly titled "Because It Matters." This initiative marks the next phase in a multi-year growth plan designed to uplift the company's value, quality, and customer service. With a robust investment exceeding $100 million in 2025 and 2026, this strategy is set to transform the way Giant Eagle connects with its patrons while enhancing the overall shopping experience.

Key Highlights of the Strategy

This new approach resonates deeply with the company's commitment to delivering better value, quality, and service. Over the past year, Giant Eagle has navigated significant organizational changes, including the sale of its GetGo business and an expansion of its pharmacy services. The "Because It Matters" strategy builds on these milestones, positioning Giant Eagle as a leading hometown grocer for the communities it serves.

Better Everyday Value

As grocery prices fluctuate due to various economic factors such as tariffs and transportation costs, Giant Eagle recognizes the need to deliver meaningful value to its customers. Justin Weinstein, Executive Vice President and Chief Merchandising and Marketing Officer, emphasizes a commitment to affordability. Throughout 2025, the grocery chain plans to launch initiatives focused on maintaining low prices, including a seasonal pricing strategy aimed at alleviating inflation concerns.

A highlight of this initiative is the "Dollar Deals" promotion, offering discounts on a variety of frequently purchased items. Kicking off on September 25, this promotion showcases prices reduced to just $1 for thousands of products, ranging from beverages to essential pantry items. These efforts are accompanied by the company's ongoing loyalty program and enticing weekly sales, reinforcing Giant Eagle's dedication to delivering value to customers.

Enhanced Quality and Service

Quality and exceptional service have long been the cornerstones of Giant Eagle's customer experience. The company intends to elevate these aspects even further by enhancing employee training and expanding its offerings. This includes hiring certified professionals in roles such as butchers and bakers, ensuring that customers enjoy top-notch products.

To bolster quality, Giant Eagle aims to ensure that its fresh produce meets customer expectations through rigorous inspections and a comprehensive review of its supply chain management. Specific focus will be placed on categories like berries and tomatoes to ensure freshness and taste.

A More Enjoyable Shopping Experience

With the ongoing shift towards digital grocery shopping, Giant Eagle acknowledges the importance of investing in both its physical and digital infrastructures. Plans for new supermarket renovations and enhancements in its pharmacy departments are underway. Customers will also benefit from upgraded shopping carts and improved mobile app features, aimed at facilitating a seamless grocery shopping experience.

These initiatives are complemented by a new brand campaign that encapsulates the essence of Giant Eagle’s strategy—putting customers first. This campaign, which will appear across multiple media platforms, will celebrate the values that make Giant Eagle unique and reinforce its commitment to quality and customer care.

Conclusion

As Giant Eagle embarks on this ambitious "Because It Matters" journey, the company is poised to not only adapt to market changes but also to redefine the customer experience in grocery retailing. With a continued focus on value, quality, and service, Giant Eagle is set to enrich the shopping experience while honoring its commitment to the communities it serves. Bill Artman, President and CEO of Giant Eagle, reiterates the company’s mission: to genuinely cater to the needs of every guest. Through this renewed strategy, Giant Eagle aims to cement its position as the community-focused grocery leader for years to come.