Explore the Timeless Elegance of the 1931 Polo Club Exhibition at Jaeger-LeCoultre

Jaeger-LeCoultre is hosting the remarkable 1931 Polo Club exhibition at its Ginza Namiki boutique, where the spirit of Art Deco intertwines with the legacy of its iconic Reverso watch. This exhibition is not only a celebration of watchmaking excellence but also a reflection of a vibrant period that shaped modern design.

A Journey Through Time

The exhibition honors 100 years of Art Deco style, which gained prominence during the 1931 International Exposition of Modern and Applied Arts in Paris. Inspired by the dynamic sport of polo, the Reverso watch was born out of the desire to merge functionality with sophisticated design, subsequently revolutionizing the world of horology. Split into four chapters, the exhibition narrates the evolution of the Reverso, each part shedding light on different aspects of its legacy.

Chapter 1: The Story of an Icon

In the first chapter, titled The Story of an Icon, visitors will rediscover the value of the original Reverso model from 1931. This iconic piece set the foundation for the brand’s commitment to excellence and artistry.

Chapter 2: The Tale of Design and Style

The second chapter, The Tale of Design and Style, showcases the evolution of the Reverso’s proportions and styles under the influence of Art Deco. This section offers a visual feast, illustrating how the design has transformed over time while maintaining its core aesthetic principles.

Chapter 3: The Innovation Narrative

The third chapter, The Innovation Narrative, focuses on the rapid advancements made during the 1990s when the Maison intensified its exploration of complex mechanisms. Special displays of archived pieces like the Minute Repeater and Geographic chronograph highlight this era’s innovative spirit.

Chapter 4: The Craftsmanship Chronicle

The final chapter, The Craftsmanship Chronicle, dives into contemporary craftsmanship by showcasing rare new pieces that exemplify the intersection of tradition and creation in today's timepieces. Visitors will be captivated by the intricate details and masterful techniques that breathe life into each watch.

Featuring Latest Collections

This exhibition also features the latest collections inspired by the Reverso's journey. One standout piece, the Reverso Tribute Geographique, symbolizes innovation with its dual functionality that displays home and second-time zones on its reversible case. Combining the stunning geometric beauty of Art Deco with exquisite mechanisms, this watch perfectly encapsulates the dialogue between time and space.

Another highlight is the Reverso Tribute Monoface Small Seconds, which carries the spirit of 1931 into the modern world with its elegant grain dial and soft Milanese bracelet. This piece beautifully showcases a dialogue between Art Deco’s geometry and modern elegance, demonstrating the Maison's meticulous attention to detail and timeless appeal.

Immersive Experience with Olivecoat

Additionally, as part of this year’s Made of Makers™ program, the exhibition introduces a new dimension to storytelling through art with Olivecoat, a web comic designer. Her work, "Reverso Web Comic by Olivecoat", immerses visitors in the Reverso universe, combining innovative visual expression with narrative depth. This initiative showcases Jaeger-LeCoultre's commitment to making the intricate world of watchmaking accessible through artistic storytelling.

Experience the Art of Time

Since its founding in 1833, Jaeger-LeCoultre has continued its relentless pursuit of innovation and creativity, drawing inspiration from the serene beauty of the Vallée de Joux. The 1931 Polo Club exhibition is a testament to the Maison’s soul, inviting visitors to explore the continuing evolution of its legacy.

Join us for guided tours in Japanese to delve deeper into these captivating stories. You can make a reservation via this link.

Exhibition Details:

- Date: November 6 (Thursday) to November 30 (Sunday)
- Time: 11:00 AM to 7:00 PM
- Location: Jaeger-LeCoultre Ginza Namiki Boutique, 1F Iwatsuki Building, 6-7-15 Ginza, Chuo-ku, Tokyo
- Contact: Jaeger-LeCoultre 0120-79-1833
- Official LINE Account: Jaeger-LeCoultre LINE