EVEREADY® Names Harry Kane as Global Brand Ambassador to Enhance Marketing Outreach

EVEREADY® Welcomes Harry Kane as Global Brand Ambassador

On October 3, 2025, EVEREADY®, a leading name in batteries and lighting products, announced its partnership with Harry Kane, the captain of England's national football team and a forward for Bayern Munich, designating him as the brand's global ambassador. This collaboration aims to significantly enhance the brand's international marketing efforts aimed at expanding its global reach.

A Strategic Partnership

The decision to partner with Kane taps into the global recognition and admiration he commands as a football superstar, aligning with EVEREADY's mission to provide reliable energy solutions that empower families worldwide. Kane’s role will see him actively participating in a series of international marketing campaigns across various channels, including social media, digital platforms, e-commerce, outdoor advertising, and in-store displays.

Lori Shambro, the marketing director at Energizer Holdings, expressed excitement about this partnership, stating, "We are thrilled to partner with a true football icon and welcome Harry Kane as our global ambassador. Our collaboration with Harry is one of many marketing initiatives that will help EVEREADY connect with and engage a new audience of consumers globally. We want to showcase how our range of high-quality and affordable products can help families access the energy they need in their daily lives while balancing their budgets."

Harry Kane's Perspective

Harry Kane echoed similar sentiments, expressing his pride in collaborating with EVEREADY. "I'm really excited to be working with EVEREADY, a trustworthy global brand known for being there when it's needed most, especially at home. I look forward to working closely with them!" His enthusiasm reflects a shared vision of making essential energy products accessible to families everywhere.

About Harry Kane

Kane is not just any athlete; he is a renowned superstar, the captain of the England men's national football team, and a prolific forward for Bayern Munich. Over his impressive career, he has set numerous records, becoming Tottenham Hotspur's all-time top scorer as well as the top scorer for the national team. His accolades include several Premier League Golden Boots, the Bundesliga's top scorer award, and the Golden Boot from the 2018 FIFA World Cup. Recently, he made history by swiftly reaching 100 goals for his club in one of Europe’s top five leagues. Known for his scoring prowess and leadership on and off the pitch, Kane's partnership with EVEREADY establishes a powerful alignment that can influence consumer engagement positively.

The EVEREADY Commitment

As one of the notable brands under Energizer Holdings, Inc., EVEREADY prides itself on being trusted for quality products offered at accessible prices. With Kane's involvement, the brand aims to further its initiatives to provide affordable power solutions worldwide. This partnership signals a future where the brand not only meets consumer needs but also connects emotionally with audiences through a beloved sports figure.

For more information about EVEREADY and its product offerings, visit Eveready.com.

For media inquiries, please reach out to John Leiby at Energizer Holdings at [email protected] or through [email protected].

About Energizer Holdings

Based in St. Louis, Missouri, Energizer Holdings is one of the world's largest manufacturers of primary batteries and portable lighting products, owning well-recognized brands like Energizer, Eveready, Rayovac, and Varta. The company also leads in developing and marketing automotive air fresheners and interior care products from brands like A/C Pro, Armor All, and STP. Energizer Holdings aims to be a leader in its categories while effectively serving both consumers and customers.