#United States #Grapevine #Premium Guard #Heavy-Duty Filter #HDAW 2025

Premium Guard Inc. Returns to HDAW with Expanded Filter Offerings

Premium Guard Inc. (PGI), a leader in the automotive filter sector, is excited to announce its participation in the upcoming Heavy Duty Aftermarket Week (HDAW) scheduled from January 20 to 23, 2025, at the Gaylord Texan in Grapevine, Texas. HDAW serves as North America's largest assembly of heavy-duty aftermarket professionals, making it the perfect platform for PGI to unveil its enhanced heavy-duty filter program.

The expanded heavy-duty filtration program signifies PGI's commitment to addressing the evolving needs of both existing customers and dedicated heavy-duty distributors. The new line of HD filters is designed to provide exceptional quality and performance, crucial in meeting the demands of today's automotive landscape. Key features of these filters include:

• - Advanced Filtration Technology: Ensuring superior filtration performance.
• - Enhanced Dirt-Holding Capacity: Designed to manage higher volumes of contaminants, extending the life of the filter.
• - Improved Durability: Built to withstand the harshest operating conditions, delivering reliability when it matters most.
• - Wide Compatibility: Suitable for a broad spectrum of vehicle makes and models, offering convenience to distributors and end-users alike.

Anan Bishara, the Founder and CEO of PGI, emphasizes the company’s dedication to innovation: "In the rapidly evolving heavy-duty market, innovation is our driving force. Our expanded filtration program isn't just about wider coverage; it's about redefining industry standards while pushing the boundaries of performance and business terms. At Premium Guard, we're not just keeping pace with the industry—we're accelerating its future."

In a significant step towards enhancing customer satisfaction, PGI is launching a new NET HD program. This initiative aims to streamline the often cumbersome rebate processes traditionally associated with heavy-duty parts, introducing transparency and efficiency in transactions for distributors and customers. With this approach, PGI not only offers cost-effective pricing but also simplifies the purchasing experience in a market known for its complexities.

HDAW annually attracts a robust audience of over 2,900 executives, managers, suppliers, and service providers within the heavy-duty auto parts sector, creating valuable networking opportunities for participants. PGI recognizes the importance of this trade show as a venue for launching new products and demonstrating innovative features, which ultimately enhances brand visibility and reinforces its position as a key player in the heavy-duty market.

The 2025 edition of HDAW will be hosted at the prestigious Gaylord Texan Resort & Convention Center in Grapevine, Texas, a testament to the event’s significant role in the auto industry. PGI invites attendees to visit booth 1233 for an exclusive look at their latest offerings and for a chance to engage with their experts.

About Premium Guard Inc.:
Founded in Memphis, Tennessee, Premium Guard Inc. specializes in the design, manufacturing, and distribution of premium filtration products for automotive, diesel, powersport, and specialty filter markets. With nearly 1.5 million square feet of distribution capacity across North America, the company prioritizes delivering industry-leading service, comprehensive filtration solutions, and high-quality products.

For more information about Premium Guard and its extensive product line, please contact Yara Bishara, Senior Marketing and Direct to Consumer Manager, at Premium Guard Inc., located at 90 Broad Street, New York, NY 10004.