Recent Insights into Pet Health Management
In a recent consumer survey conducted by Fancrew Inc., a company specializing in customer voice analysis, significant insights into pet health management have emerged. The survey targeted 751 members of the "Fancrew" community, revealing important statistics regarding pet care practices among pet owners in Japan.
Key Findings of the Survey
1.
Conscious Food Choices: A Major Focus
An overwhelming 57% of respondents indicated that their efforts to maintain or enhance their pets' health include selecting food and treats specifically aimed at promoting well-being. This demonstrates a strong trend among pet owners towards conscious eating habits for their pets, emphasizing the importance of nutrition in overall pet health.
2.
Information Sources are Critical
When it comes to obtaining information about pet health, anecdotal evidence is dominant. About 44% of respondents reported relying on recommendations from family, friends, and acquaintances. Social media follows closely, with 38% of participants also sourcing their pet health information there. This suggests that personal networks and social platforms significantly influence how pet owners approach their pets' health management.
3.
Pet Insurance Adoption
The survey found that only 35% of pet owners currently have pet insurance. Among these individuals, 78% prioritize comprehensive coverage when selecting an insurance plan, highlighting the importance of adequate protection in managing potential health risks for their pets.
The survey further explored various aspects of pet ownership, including where pet owners purchase consumables and reasons for shopping online, with a total of 30 questions aimed at understanding the broader context of pet product consumption.
Survey Methodology
The survey employed an internet-based methodology targeting general consumers registered with the "Fancrew" platform. The respondents comprised a gender-diverse sample, including 184 males and 567 females, reflecting a balanced demographic.
Survey Details:
- - Survey Period: September 5 to September 16, 2025
- - Number of Respondents: 751
- - Topics Covered: Consumption patterns related to pet products
- - Question Count: 30
Please note that the survey results may not total 100% due to rounding in the data presentation. For those wishing to access comprehensive results from this survey, please contact Fancrew for further details.
About Fancrew Inc.
Fancrew Inc. is headquartered in Chiyoda, Tokyo, and is committed to using cutting-edge analysis techniques to transform customer and employee feedback into actionable insights across industries. Their services enhance store operations, product development, employee engagement, and marketing research.
For more information, visit
the Fancrew website.
Company Overview
- - Company Name: Fancrew Inc.
- - CEO: Taketo Yamaguchi
- - Founded: August 26, 2004
- - Location: TMM Building 4F, 1-10-5 Iwamotocho, Chiyoda, Tokyo
- - Capital: 100 million yen
- - Contact: [email protected]
This survey underlines the need for pet owners to be informed and proactive about their pets' health, leveraging personal connections and reliable insurance to ensure their companions lead healthy lives.