DeepIntent Introduces Helix: A Comprehensive Marketing Cloud for Healthcare

On March 19, 2026, DeepIntent, a leading demand-side platform (DSP) focused on healthcare, made waves with the launch of Helix™, a cloud-based service tailored specifically for healthcare marketing. This platform is set to empower marketers with the necessary infrastructure to create and implement effective marketing strategies while ensuring compliance with healthcare regulations.

The Vision Behind Helix

As Chris Paquette, Founder and CEO of DeepIntent, stated, "The era of personalized medicine is here, and healthcare marketing must become equally precise." With Helix, marketers can leverage sophisticated tools and data to turn innovative ideas into actionable solutions that improve patient outcomes.

DeepIntent's significant investment over the past decade in health data infrastructure has culminated in this moment, providing a solid foundation that facilitates the seamless use of regulated health data. The result? Marketers can enjoy rapid access to crucial tools required for effective healthcare marketing campaigns without the burden of managing complex infrastructures.

Key Features of Helix

Helix stands out for its HIPAA-compliant features that ensure data safety while providing users with various capabilities:
1. Seamless Data Integration: Partners can easily consolidate and activate data from multiple sources, enhancing campaign effectiveness.
2. Custom Build Environment: Marketers have the freedom to create tailored solutions that serve their unique needs.
3. Advanced Analytics: A powerful analytics workbench allows for real-time data refreshes and the use of pre-designed query libraries.
4. AI Integration: Helix supports Standard AI Protocols, enabling users to connect easily with various AI tools, enhancing productivity further.

Success Stories from Early Adopters

The response to Helix has been overwhelmingly positive. Early partners like Deerfield, a marketing communication firm, have reported remarkable improvements in their operational efficiency thanks to Helix. As Bill Veltre, EVP at Deerfield noted, the use of Helix has significantly accelerated their campaign execution processes, allowing them to differentiate how they strategize and implement media plans.

Another early adopter, Trinity, recognized the platform's capability to provide deeper insights into physician behavior, leading to notable enhancements in campaign engagement.

“Campaign engagement has jumped nearly 80%, and we've seen prescription volume double within short deployment windows,” stated Shri Salem, Partner at Trinity. Such feedback underscores the potential of Helix to revolutionize healthcare marketing and meet the pressing demands of the industry.

A Transformative Time for Healthcare Marketing

The emergence of Helix comes at a vital juncture for healthcare marketing. The industry is grappling with an increase in the personalization of medicine and the subsequent need for tailored marketing efforts. As media consumption patterns evolve with more emphasis on digital platforms, healthcare brands must adapt. Helix plays a crucial role in bridging the gap between marketers' aspirations and existing infrastructures, allowing them to produce impactful results efficiently.

The launch of Helix was announced at DeepIntent's annual AdLab, a gathering of healthcare marketing leaders, and the platform is now available for brands and agencies looking to refine their marketing strategies in the evolving landscape.

Conclusion

DeepIntent's Helix marks a significant advancement in healthcare marketing technology. With its robust data capabilities and user-friendly features, Helix equips marketers to harness the power of data effectively, paving the way for a future where healthcare marketing is as precise and personalized as medical treatment itself. As the healthcare landscape continues to transform, tools like Helix will be essential for marketers to stay ahead of evolving challenges and demands.