#Japan #Tokyo #Georgia #Seven-Eleven #Asha-chu

Exciting New Beverage Launch: Asha-chu Drinks

Seven-Eleven Japan is thrilled to announce the introduction of two innovative beverages, Georgia Asha-chu Peach and Georgia Asha-chu Mango, set to hit stores nationwide from May 26, 2026. These drinks are bold, refreshing, and blend the unique combination of iced tea and espresso, creating a new sensation in the beverage market.

What is Asha-chu?

The term 'Asha-chu' comes from the Korean language, where A stands for ice tea, Sha represents an espresso shot, and Chu signifies addition. This delightful drink has gained immense popularity in South Korea, becoming a favorite among coffee and tea lovers alike. Prized for its vibrant flavors and easy drinkability, Asha-chu is a refreshing alternative to the traditional coffee experience.

Product Details

Georgia Asha-chu Peach (410ml)

• - Price: 158 yen (including tax 170.64 yen)
• - Launch Date: May 26, 2026
• - Availability: Nationwide

The Asha-chu Peach features a refreshing peach iced tea base that complements the essence of espresso coffee. This harmonious blend creates a delightful taste where the fruity sweetness of peach meets the subtle bitterness of coffee, making it an easy and enjoyable drink not found elsewhere.

Georgia Asha-chu Mango (410ml)

• - Price: 158 yen (including tax 170.64 yen)
• - Launch Date: May 26, 2026
• - Availability: Nationwide

The Asha-chu Mango offers a rich mango-flavored iced tea infused with espresso's distinct characteristics. This tropical delight leaves a refreshing aftertaste, making it the perfect drink for the sweltering summer days ahead. Its light and invigorating texture ensures it goes down smoothly and can be enjoyed leisurely.

Special Promotions

To celebrate the launch, from May 26 to June 15, the Seven-Eleven app will feature a coupon allowing customers to purchase either the Georgia Asha-chu Peach or Mango at a discount of 50 yen. Furthermore, using this coupon also earns customers a second coupon for 30 yen off their next purchase, making it an ideal time to sample these delicious beverages.

Promotion Duration:

• - Coupon Validity: May 26, 2026 – June 15, 2026

This exciting opportunity allows those registered on the Seven-Eleven app exclusive access to experience this new product within the promotional window. Please note that some locations may have limited stock.

Customer Feedback

“Introducing the innovative Asha-chu, which blends iced tea and espresso, presents an exciting new beverage experience indeed,” commented the product manager. “Despite the unexpected pairing, the fragrant fruit flavors coupled with rich espresso create an exquisitely refreshing drink that's perfect for the summer sun. Both peach and mango versions offer a delightful fruitiness that you can sip freely.”

Availability and Considerations

Please keep in mind that pricing may vary by location, and the listed tax is based on an 8% reduced tax rate applicable at the time. Due to limited availability, some stores may run out of stock or vary in their product offerings. Always check the latest updates on the official website for availability information.

Stay tuned for this fresh and electrifying drinking experience that is set to make waves in cafes across Japan. Be sure to grab your chilled Georgia Asha-chu Peach or Mango to stay refreshed this summer season!