#Japan #Tokyo #Excellence Awards #Omotenashi #Japanese Quality

Announcing the Regard for Excellence Awards 2026

The OMOTENASHI NIPPON Executive Committee is thrilled to introduce the Regard for Excellence Awards (REA), a new initiative aimed at recognizing outstanding products from around the world. This award, based on the principles of Japanese craftsmanship and thoughtful consideration for users, invites entries starting from August 31 to October 2, 2026. The winners will be announced in mid-December 2026.

Background and Purpose of the Award

Every exceptional product carries a unique story; it reflects the vision of its creators and the thoughtful considerations made for its users. Unfortunately, many remarkable products worldwide remain unrecognized, leaving their inherent value and creators' intentions undisclosed. The REA aims to uncover and honor these hidden gems by evaluating how deeply the needs of users have been factored into the design and creation process.

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