#USA #Chicago #Blue Moon #Valencia Orange #BlueMoonGarnish

Blue Moon Celebrates 30 Years with BlueMoonGarnish

Blue Moon, a brand synonymous with refreshing flavors since 1995, marks its milestone 30th anniversary with a bold initiative that goes beyond merely enhancing its beer. The brand has ambitiously redesigned its signature orange garnish, officially renaming it BlueMoonGarnish. This whimsical twist not only intends to elevate the drinking experience but hopes to ignite a cultural movement around the color orange itself.

For decades, Blue Moon has established a unique identity through the inclusion of Valencia orange peel in its brewing process. Many fans appreciate the iconic James Bond-style snowball effect of having a full wheel of orange as part of their beer experience. However, in an effort to make this association more vivid and engaging, the brand has created a playful campaign that rebrands all things orange as BlueMoonGarnish. Everything from apparel to food can now proudly display this new name: think BlueMoonGarnish Chicken or a BlueMoonGarnish sweater. The Orange Line on Chicago's elevated train has humorously been dubbed the BlueMoonGarnish line.

Joining the Movement

Blue Moon isn't just coining a new term; they aim to bring fans along for the journey. Starting September 10, fans aged 21 and older can visit BlueMoonGarnish.com to celebrate this transformation. In a promotional twist, the brand teases special delivery options for consumers in Chicago, Indianapolis, Las Vegas, Nashville, New York, Philadelphia, and Pittsburgh. Anyone who purchases Blue Moon beer during this promotional period will receive a complimentary bag of BlueMoonGarnishes—a custom-labeled bag containing vibrant oranges to further brighten their beer experience.

In an effort to spread the joy, the brand is also sampling BlueMoonGarnishes at select venues in cities like Boston, Denver, Long Island, and Philadelphia. Colorful bags filled with fresh garnishes will be handed out to delight existing and potential customers.

Courtney Benedict, Vice President of Marketing for Above Premium Beer at Molson Coors, emphasizes: "For three decades, a Valencia orange garnish has been part of the Blue Moon experience, so we thought, why not make it official and give oranges the name they were meant to have—BlueMoonGarnish? This is more than a garnish—it's a celebration of what makes Blue Moon a Blue Moon."

The Campaign Unfolds

Created in collaboration with Mischief @NoFixedAddress, the BlueMoonGarnish campaign features humor-laden video content and influencer partnerships aimed at revamping how consumers perceive and experience color in their everyday lives. High-traffic city areas across the nation will also see contextual out-of-home placements as part of the promotional strategy, transforming the mundane into the magical. Already, Chicago and Boston have seen busy transit lines transformed into BlueMoonGarnish lines.

The launch invites beer lovers everywhere to join in on the fun while celebrating the unique aura that Blue Moon has cultivated. Fans can follow the brand on Instagram at @BlueMoonBrewCo for regular updates and mouthwatering visuals.

A Broader Spectrum

While Blue Moon is perhaps most recognized for its iconic beers like Blue Moon Belgian White, Molson Coors Beverage Company has an impressive portfolio that reflects modern consumer preferences, spanning a variety of beverages beyond beer. From hard seltzers to flavored drinks and spirits, their offerings are designed to cater to a wide range of tastes, ensuring that they remain at the forefront of consumers' minds. Blue Moon stands as a beacon of community, festivity, and joyous occasions, embodying its vision of bringing people together.

To get your own complimentary bag of BlueMoonGarnishes with your delivery purchase, head to BlueMoonGarnish.com—but act fast, as supplies are limited! Here's to 30 years of making moments brighter, and to many more with your new favorite garnish!