Adsposure Forms New Partnership with GoDurham to Enhance Public Transportation Advertising
In a significant move to enrich advertising avenues in public transit, Adsposure has officially partnered with GoDurham, the public transportation service for Durham, North Carolina. This collaboration was celebrated at a recent event where the first advertisement was unveiled, promoting the North Carolina Museum of Natural Sciences' captivating Blue Whales exhibition.
This partnership, which sets a path for the future of advertising on GoDurham buses, is not just about the present advertisement; it underscores a vision for an enriched marketing landscape by maximizing available advertising spaces through the bus system. According to Alex Souders, Director of Marketing for Adsposure, bus exteriors are recognized as a valuable medium for advertisers. "They travel through critical market locations, ensuring maximum visibility for campaigns," he asserted.
The City of Durham has outlined ambitious goals alongside GoDurham for this venture. One of the cornerstone commitments from Adsposure involves guaranteeing over $1 million in funding to support GoDurham's operations. The partnership agreement goes beyond just basic collaboration: it includes performance-based incentives alongside potential revenue sharing, contingent on the successful completion of their five-year contract that lasts until May 31, 2028.
Moreover, Adsposure is optimistic about this partnership, predicting that revenue generation will exceed that of prior collaborations while exploring additional marketing opportunities. Such initiatives aim to bolster the revenue streams necessary to sustain a robust transit system, benefiting the residents of Durham. Businesses and organizations interested in advertising with GoDurham can now conveniently reserve spaces online or contact Adsposure directly for more information.
Since its inception in 2003, Adsposure has been dedicated to helping advertisers excel through innovative outdoor advertising strategies. With their home base in Cincinnati and teams across various U.S. cities, including Des Moines and Fort Worth, Adsposure has enabled numerous transit authorities to unlock millions in untapped revenue potential.
As for GoDurham, it provides equitable and reliable public transportation services throughout Durham, operating 21 fixed routes and complementary paratransit services. Their network connects various key points such as downtown, major universities, and shopping districts. Having recently restored full service levels to pre-pandemic standards, GoDurham is on track to serve over 6.4 million riders by the conclusion of 2025. Plans are also underway to enhance service frequency, improve bus stop amenities, and decrease carbon emissions through an increasing fleet of electric buses, reflecting a forward-thinking approach to sustainable public transportation.
In so many ways, this partnership reflects a broader shift in how public transit can monetize its advertising potential while simultaneously contributing to the community's cultural and educational endeavors, as exemplified by the highlighted Blue Whales exhibition. For anyone looking to learn more about available advertising opportunities or how to leverage this program, the detailed information is accessible via Adsposure’s website or through direct communication at the listed contact number.
This partnership, which sets a path for the future of advertising on GoDurham buses, is not just about the present advertisement; it underscores a vision for an enriched marketing landscape by maximizing available advertising spaces through the bus system. According to Alex Souders, Director of Marketing for Adsposure, bus exteriors are recognized as a valuable medium for advertisers. "They travel through critical market locations, ensuring maximum visibility for campaigns," he asserted.
The City of Durham has outlined ambitious goals alongside GoDurham for this venture. One of the cornerstone commitments from Adsposure involves guaranteeing over $1 million in funding to support GoDurham's operations. The partnership agreement goes beyond just basic collaboration: it includes performance-based incentives alongside potential revenue sharing, contingent on the successful completion of their five-year contract that lasts until May 31, 2028.
Moreover, Adsposure is optimistic about this partnership, predicting that revenue generation will exceed that of prior collaborations while exploring additional marketing opportunities. Such initiatives aim to bolster the revenue streams necessary to sustain a robust transit system, benefiting the residents of Durham. Businesses and organizations interested in advertising with GoDurham can now conveniently reserve spaces online or contact Adsposure directly for more information.
Since its inception in 2003, Adsposure has been dedicated to helping advertisers excel through innovative outdoor advertising strategies. With their home base in Cincinnati and teams across various U.S. cities, including Des Moines and Fort Worth, Adsposure has enabled numerous transit authorities to unlock millions in untapped revenue potential.
As for GoDurham, it provides equitable and reliable public transportation services throughout Durham, operating 21 fixed routes and complementary paratransit services. Their network connects various key points such as downtown, major universities, and shopping districts. Having recently restored full service levels to pre-pandemic standards, GoDurham is on track to serve over 6.4 million riders by the conclusion of 2025. Plans are also underway to enhance service frequency, improve bus stop amenities, and decrease carbon emissions through an increasing fleet of electric buses, reflecting a forward-thinking approach to sustainable public transportation.
In so many ways, this partnership reflects a broader shift in how public transit can monetize its advertising potential while simultaneously contributing to the community's cultural and educational endeavors, as exemplified by the highlighted Blue Whales exhibition. For anyone looking to learn more about available advertising opportunities or how to leverage this program, the detailed information is accessible via Adsposure’s website or through direct communication at the listed contact number.
Topics Consumer Products & Retail）
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