Maesa Celebrates Its Third Maesa Magic Incubator Class for Entrepreneurs

Maesa's Third Class of Maesa Magic Incubator Winners

In an inspiring development for the beauty and wellness industry, Maesa, often referred to as the Next-Gen Beauty Company, has just revealed the winners of its annual Maesa Magic Incubator program. Now in its third iteration, this cherished initiative aims to empower entrepreneurs from underrepresented communities, including women, BIPOC, LGBTQIA+, differently abled individuals, low-income participants, and seniors over 65. This year’s winners exemplified creativity and a commitment to inclusivity, garnering a $35,000 grant and invaluable mentorship.

Meet the Winners

The competition attracted hundreds of innovative applicants, making the selection of only three winners a remarkable achievement. Each winner brought to the table bold solutions targeted at existing gaps in the market resonating with consumers today.

1. Jeanine Mojum, Amoureux Beauty: Jeanine's brand was created for those with sensitive skin dealing with complex concerns like hyperpigmentation and aging. Amoureux aims to elevate sensitive skincare beyond mere barrier support, focusing on high-performance, preventative solutions.

2. Jeffrey Stewart, Rizo Radiance: This company is revolutionizing beauty with its drinkable skincare products. Their signature offering, the Liquid Collagen-Infused RTD Tea, provides a unique way to integrate skincare into daily routines, now available at Whole Foods Market.

3. Christal Alert, TONAL Cosmetics: Founded by cosmetic scientist Christal Alert, TONAL is focused on streamlined beauty routines. Their flagship product, Sunveil, is an inclusive SPF 50 foundation that serves as both sunscreen and skincare, designed for breathable coverage and long wear.

The Incubator Experience

Winners of the Maesa Magic Incubator program embark on a comprehensive journey tailored to enhance their business acumen. Starting with foundational business education, they choose specialized tracks maximizing their entrepreneurial impact. Participants receive hands-on guidance, mentorship, and interactive learning experiences.

One of the program’s hallmarks is its action-oriented approach. In addition to training, the entrepreneurs will attend the prestigious 'Future of Commerce and Work' program at Harvard's Faculty Club and showcase their brands at Cosmoprof North America Miami in January 2026. This thorough experience is curated to equip participants with the essential tools, networks, and confidence to elevate their business and contribute to shaping the future of beauty and wellness.

At the culmination of the program, a capstone project presentation will take place in front of an advisory board formed of Maesa executives, beauty entrepreneurs, and industry thought leaders, providing invaluable feedback and exposure for the participants. Board members will include Piyush Jain (CEO, Maesa), Oshiya Savur (CMO/CBO, Maesa), and Scott Kestenbaum (General Manager at Maesa), among others.

Maesa’s Commitment to Diversity and Innovation

As a company, Maesa emphasizes the importance of supporting diverse voices and encouraging innovation in the beauty sector. The Magic Incubator is a testament to Maesa’s commitment to closing the entrepreneurial access gap, enabling standout candidates to emerge and disrupt traditional categories. This movement seeks to foster a ripple effect, sparking a broader culture of innovation and inclusivity within the beauty and wellness landscape.

About Maesa

Maesa stands out in the beauty landscape as a transformative Next-Gen Beauty Company. It is dedicated to incubating and nurturing fresh, innovative brands, ensuring that prestige beauty is accessible to all. Through exceptional design, formulation, marketing capabilities, and collaboration with various retailers, Maesa not only brings meaningful products to market at unmatched speeds but also works to inspire creativity and connection among its consumers. By developing brands such as Kristin Ess, Hairitage by Mindy McKnight, and many others, Maesa continues to lead the charge in redefining beauty standards while addressing unmet needs in the consumer market.

For more detailed information, visit Maesa's official website.