#United States #Atlanta #Huddle House #Ascent Hospitality #Perkins American

Ascent Hospitality Management Appoints Blain Shortreed as Chief Operating Officer

In a significant move for the restaurant industry, Ascent Hospitality Management has appointed Blain Shortreed as Chief Operating Officer. Known for managing family dining brands such as Huddle House and Perkins American Food Co., Ascent seeks to enhance operational strategies and franchisee success under Shortreed's expertise.

Shortreed, who brings extensive experience in the restaurant sector, has previously held key positions in both franchisor and franchisee organizations. Before his role at Huddle House as Brand President, he successfully served as the CEO of Long John Silver's. There, he initiated a comprehensive brand revitalization process that improved product quality, streamlined operations, and boosted overall profitability. His track record of leadership and successful brand management is expected to bring innovative strategies to Ascent.

James O'Reilly, CEO of Ascent Hospitality, expressed enthusiasm for Shortreed's arrival, remarking on his proven skills in enhancing franchise operations. "Blain's knowledge of optimizing business performance and supporting franchisor growth aligns perfectly with our vision for Huddle House and Perkins," O'Reilly stated.

Since integrating into the Huddle House team, Shortreed has made significant changes, reorganizing the leadership structure to navigate market challenges effectively. His strategic approach, encapsulated by the motto "Innovate / Elevate / Communicate," aims for Huddle House to achieve an Average Unit Volume (AUV) of $1 million and to expand the number of locations to 500 over the next five years.

In his expanded role as COO, Shortreed will also focus on Perkins' continuing transformation. The brand has recently unveiled a new identity, coupled with modernized restaurant designs and the introduction of the Griddle and Go concept, aimed at enriching the customer experience. To ensure the successful execution of these initiatives, he will collaborate closely with Perkins' leadership team and franchise partners.

"I am excited to embrace this new challenge and build on the robust foundation laid by both Huddle House and Perkins," Shortreed emphasized. He sees a bright future ahead, where innovation and top-notch operations will drive the brands forward in the competitive family dining market.

Ascent Hospitality Management, established with the purpose of revitalizing celebrated brands, operates almost 600 locations in the U.S. and Canada. The company is dedicated to bringing families together through heartwarming meals served with a smile. This commitment is evident in both Huddle House and Perkins, each boasting over 60 years of history in offering top-quality breakfast and comfort food to their patrons.

For those interested in franchise opportunities with Perkins or Huddle House, further details can be found on their website, Ascent Hospitality Management.

About Ascent Hospitality Management

Ascent Hospitality Management is the parent entity of Huddle House and Perkins American Food Co., founded with the vision to acquire and energize iconic brands for sustained growth. The company's mission emphasizes connecting friends and families over delicious meals, reflecting their strong belief in community-oriented dining. For more information regarding franchises or the brands themselves, visit ascenthm.com.