Revolutionizing E-commerce: Japan's First AI-Driven Shopping Optimization with ChatGPT

In a groundbreaking announcement, Ureru Net Advertising Group, headquartered in Fukuoka, has launched a pioneering AI-driven optimization service tailored for e-commerce. This service, named "Ureru AI Optimization for ChatGPT Shopping," is the first of its kind in Japan, as confirmed by internal evaluations as of May 19, 2025. The explosive progress of generative AI, such as ChatGPT, has significantly shifted consumer purchasing behavior from human-led to AI-led decision-making.

As we transition into this new era, AI agents will take center stage in selecting and purchasing products on behalf of consumers. Ureru Net Advertising stands out as the only publicly traded Japanese company to lead this charge, developing an AI Engine Optimization (AEO) package designed to help direct-to-consumer (D2C) companies thrive in an AI-driven purchasing society.

The Age of "Buying AI"

The introduction of AI into the purchasing process marks the beginning of an era where only brands recognized by AI will thrive. The AEO optimization package aims to enhance the structural foundation and information accessibility of e-commerce sites, making them more appealing to AI agents. This service isn't just about improving tools; it represents a proactive strategy against a fundamental shift in e-commerce dynamics.

The AEO optimization package assists D2C companies in several ways:

- AI Compatibility Assessment: Evaluate the current level of AI readiness of a website, outlining its strengths and weaknesses from an AI agent's perspective.
- Strategic Roadmap Development: Create a prioritized plan of action based on assessment results, detailing specific approaches for improvement.
- Data Structuring Support: Offer practical guidance on how to present product, corporate, FAQ, and review information in a way that is easily digestible for AI.
- Effectiveness Measurement: Analyze the success of implemented actions and recommend further improvements.

With the rise of AI agents, the nature of customer interactions has fundamentally changed. Companies equipped with the right strategies and technologies to communicate effectively with AI will survive, while those that fail to adapt will be left behind.

The Impending Culling of Non-AEO Brands

Ureru Net Advertising has established a unique position in the market as the sole public company delving into AI purchasing optimization. Their predictive simulations project a staggering rise in the adoption of AI in e-commerce, indicating a seismic shift in market dynamics:

- By 2030, an estimated 7.8% of online purchases will be made through AI, translating to approximately 14% of total sales. Companies embracing AEO will see a direct correlation in their sales performance.
- By 2033, the adoption rate is predicted to exceed 18.2%, marking a transition into the early majority phase.
- By 2035, approximately 27.2% of purchases will involve AI, potentially resulting in nearly half of all market transactions being conducted through AI negotiations.

Companies must act swiftly—either adopt AEO strategies now or face inevitable decline, marking the onset of a selective era in the industry.

Understanding the AI Product Selection Process

As we transition into a reality where AI now dictates purchasing selections, the decision-making process hinges not just on product specifications but also on the availability of structured data, the credibility of reviews, brand recognition, and API integrations. This marks the beginning of a new era defined by an "AI vs. AI" purchasing algorithm war, where only those brands optimized for AI will be favored.

Firms utilizing Ureru’s AI optimization platform position themselves as preferred brands, ensuring sustained sales and customer loyalty. The sweeping changes brought about by the AI revolution necessitate a profound reevaluation of e-commerce strategies, requiring brands to embrace AI optimization as a critical differentiator in the marketplace.

Ureru's Commitment to AI Innovation

Founded on January 20, 2010, Ureru Net Advertising Group continues to innovate, particularly through its newly established Marketing AI Data Department. This initiative is dedicated to maximizing client revenues via cutting-edge AI services. The company remains committed to integrating the advancements of AI into growth strategies for D2C, e-commerce, and retail sectors. While immediate impacts on consolidated financial results may be minimal, the long-term benefits for corporate value are significant.

As AI technology evolves, the company will continue to adapt its offerings, ensuring that the necessary disclosures are made as the situation evolves. In conclusion, Ureru Net Advertising Group stands as the sole entity capable of delivering a comprehensive suite of services—"Buying AI," "Selling AI," and "AI Future Forecasting Consulting"—essential for navigating the new landscape of e-commerce driven by artificial intelligence.