#United States #Shaboozey #Ann Arbor #Domino's Pizza #Cravemark

Domino's Brings a Fresh Spin to Its Brand

In a bold move set to tantalize taste buds and captivate consumers, Domino's Pizza is launching a comprehensive brand refresh—its first in 13 years. The iconic pizza chain, recognized as the largest in the world, aims to blend its rich history with a modern flair designed for the new generation of pizza enthusiasts.

A New Visual Identity

The refresh launches with a vivid palette of colors, a playful typeface, and a lively jingle, all harmonizing to create an immersive craving experience. The brand's aesthetic now features hotter shades of red and blue alongside a new font called "Domino's Sans," reflecting the deliciousness of a freshly baked pizza. The emphasis is on transforming every element into something that embodies craveability—a term that has become synonymous with the brand.

Sound and Music as Brand Elements

In an unprecedented approach, Domino's introduces a catchy jingle titled "Dommmino's," performed by the acclaimed five-time GRAMMY-nominated artist Shaboozey. This new jingle not only reinforces the brand's identity but also resonates with fans, making it memorable and engaging. As Shaboozey puts it, "Pizza is that one food that brings everyone together—different people and generations and cultures—and no one does it better than Domino's." This collaboration is poised to strike a chord and stick in the minds of pizza lovers everywhere.

Enhancements Across Multiple Channels

Beyond music, the brand refresh extends to a variety of touchpoints, including the Domino's website and ordering app, where consumers can now interact with a more youthful and vibrant digital interface. Specific updates include eye-catching packaging designed to stand out on store shelves and in consumer hands. The new boxes feature a cleaner, brighter design that prominently displays the famed Domino's logo, enhancing brand recognition.

New Team Member Gear

In celebration of the revitalization, Domino's is also rolling out unique T-shirts for its team members, adorned with playful language like “Dommmino’s, you can’t say Domino’s without saying mmm.” Employees can expect a fresh look with bolder aprons and vibrant hats, aligning with the updated brand theme and ensuring that every interaction reflects the newly reimagined Domino's identity.

A Strategic Shift Towards Food

Kate Trumbull, Domino's executive vice president and global chief marketing officer, emphasizes a significant shift in focus: "Over the past decade, we became known as a technology company that happens to sell pizza. But with our Hungry for MORE strategy, we're bringing the focus back to making and delivering the most delicious products."
This strategic pivot highlights Domino's commitment to maintaining high-quality pizza and an exceptional customer experience, a mantra embodied with every aspect of the brand refresh.

Conclusion: Pizza with a Modern Twist

In summary, Domino's new brand refresh is not just a cosmetic makeover but a heartfelt reinvigoration of what makes the brand iconic. With an exciting mix of heritage and modernity, it invites both loyal customers and new pizza lovers to experience the joy of Domino's pizza in a fresh light. As the rollout begins across the U.S. and international markets, there's no doubt that the brand will leave a memorable impression, ensuring that every time you say "Domino's," you can't help but follow it with a satisfied "mmm."