Overview of Partnership
In a significant move to support agricultural communities, Can-Am, a renowned brand under BRP Inc., has announced a three-year partnership with Farm Rescue. This collaboration is designed to provide necessary resources, financial backing, and equipment to aid farming families during challenging times. By joining forces, both organizations aim to preserve agricultural traditions and strengthen the communities they serve.
Commitment Details
Launched during an event at the Farm Progress Show in Boone, Iowa, Can-Am's support includes:
- - Annual Financial Support: A commitment of USD 50,000 per year, dedicated to assisting distressed farming families.
- - Equipment Provision: Can-Am will supply two utility vehicles, specifically the Can-Am Defender, for use in Farm Rescue operations.
- - Special Auction Initiative: A unique custom-wrapped 2026 Can-Am Defender MAX Lone Star Cab HD11 will be auctioned off, with proceeds going directly to Farm Rescue to enhance their fundraising efforts.
Shared Values
Jérémi Doyon-Roch, the Global Marketing Director for Can-Am Off-Road, articulated the shared values between Can-Am and Farm Rescue, emphasizing the resilience and determination of the individuals they aim to assist. He remarked that the partnership symbolizes a commitment to community building and agricultural sustainability, stating, "Strong communities are built when people show up for one another."
Significance of Farm Rescue
Farm Rescue, established in 2005, is a nonprofit organization focused on providing crucial assistance to farmers and ranchers experiencing significant health issues, accidents, or natural disasters. Since its inception, it has benefitted over 1,300 families through its network of volunteers and resources across 11 states, ensuring that agricultural operations can continue even in difficult circumstances.
Auction Event and Community Impact
The custom Can-Am Defender will be showcased prominently at agricultural events, including its auction at the National Farm Machinery Show in Louisville, KY, scheduled for February 11, 2027. This initiative highlights the need for community involvement and the importance of continued support for farming families facing unforeseen hardships.
Executive Director of Farm Rescue, Shari Rogge-Fidler, expressed immense gratitude towards Can-Am, noting that their partnership will amplify the organization’s mission and impact significantly. She described the investment as an essential step toward securing the future of rural communities.
Conclusion
This partnership marks a pivotal moment in the ongoing relationship between corporate entities and community organizations. By investing in agricultural resilience, Can-Am and Farm Rescue are setting a precedent for future collaborations aimed at supporting vulnerable populations. Together, they are committed to ensuring that farming families can thrive despite the adversities they may face. The journey to sustaining agricultural traditions is ongoing, and this alliance stands as a beacon of hope for all involved.
For more information regarding Farm Rescue's services or to learn about how you can help, visit
Farm Rescue's Website.
Additional Resources
- - For a visual overview and additional insights into this partnership, access the press kit here.
- - Keep an eye out for updates on the upcoming auction at the National Farm Machinery Show and other related events.