FREE YOURSELF Fragrance Brand Contributes to Wildfire Recovery with Generous Donation
In a commendable move, the luxury fragrance house FREE YOURSELF has announced a significant donation initiative, committing to contribute 50% of every online purchase to the Wildfire Recovery Fund. This philanthropic effort will run until February 28, 2025, and during this period, the brand will also offer complimentary shipping on all orders within the continental United States.
FREE YOURSELF embodies a unique artistic philosophy spearheaded by co-founders Jeff Miller and Todd Thurman, who aim to craft fragrances that encourage individuals to break free from societal norms and embrace their true selves through the power of scent. The fragrances, crafted in collaboration with a fifth-generation perfumery established in Grasse, France, combine traditional methods with contemporary innovations, resulting in an exquisite range inspired by the elements—air, water, earth, and fire.
Each fragrance from FREE YOURSELF not only tantalizes the senses but also elevates the art of living through the brand's beautifully designed candles. These candles are infused with the finest oils, developed by master perfumers in Grasse, and are uniquely encased in ceramic vessels handcrafted by the artisans at Farmhouse Pottery in Woodstock, Vermont, showcasing a remarkable blend of global craftsmanship and local artistry.
Jeff Miller, one of the co-founders, boasts a wealth of experience in the entertainment and advertising sectors, having worked with major studios and brands like Warner Bros., Disney, and Apple. His extensive background in storytelling, paired with his Master of Applied Positive Psychology from the University of Pennsylvania, allows him to create fragrances that are not only delightful but also transformative. Meanwhile, co-founder Todd Thurman brings over 30 years of expertise in luxury hospitality, having managed prestigious locations and organized high-profile events, including the Vanity Fair Oscar party.
Together, they have launched FREE YOURSELF at the convergence of Jeff's passion for storytelling and science, and Todd's refined luxury sensibility. Both founders are deeply rooted in the Los Angeles community and express their sincere gratitude to those aiding in the recovery efforts following recent wildfires. By giving back through their brand, they hope to uplift spirits and foster a sense of unity during these challenging times.
This initiative not only reflects the brand's commitment to social responsibility but also invites customers to actively participate in meaningful contributions during their shopping experience. With their innovative fragrances and commitment to sustainability and community support, FREE YOURSELF is leading by example, demonstrating that luxury can indeed coexist with compassion and responsibility.
FREE YOURSELF embodies a unique artistic philosophy spearheaded by co-founders Jeff Miller and Todd Thurman, who aim to craft fragrances that encourage individuals to break free from societal norms and embrace their true selves through the power of scent. The fragrances, crafted in collaboration with a fifth-generation perfumery established in Grasse, France, combine traditional methods with contemporary innovations, resulting in an exquisite range inspired by the elements—air, water, earth, and fire.
Each fragrance from FREE YOURSELF not only tantalizes the senses but also elevates the art of living through the brand's beautifully designed candles. These candles are infused with the finest oils, developed by master perfumers in Grasse, and are uniquely encased in ceramic vessels handcrafted by the artisans at Farmhouse Pottery in Woodstock, Vermont, showcasing a remarkable blend of global craftsmanship and local artistry.
Jeff Miller, one of the co-founders, boasts a wealth of experience in the entertainment and advertising sectors, having worked with major studios and brands like Warner Bros., Disney, and Apple. His extensive background in storytelling, paired with his Master of Applied Positive Psychology from the University of Pennsylvania, allows him to create fragrances that are not only delightful but also transformative. Meanwhile, co-founder Todd Thurman brings over 30 years of expertise in luxury hospitality, having managed prestigious locations and organized high-profile events, including the Vanity Fair Oscar party.
Together, they have launched FREE YOURSELF at the convergence of Jeff's passion for storytelling and science, and Todd's refined luxury sensibility. Both founders are deeply rooted in the Los Angeles community and express their sincere gratitude to those aiding in the recovery efforts following recent wildfires. By giving back through their brand, they hope to uplift spirits and foster a sense of unity during these challenging times.
This initiative not only reflects the brand's commitment to social responsibility but also invites customers to actively participate in meaningful contributions during their shopping experience. With their innovative fragrances and commitment to sustainability and community support, FREE YOURSELF is leading by example, demonstrating that luxury can indeed coexist with compassion and responsibility.
Topics Consumer Products & Retail）
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