Trulieve Excels with Seven Awards for Employee Development Initiatives in 2025
Trulieve Cannabis Corp., a prominent player in the U.S. cannabis sector, has garnered substantial recognition at the 2025 Brandon Hall Group Human Capital Management (HCM) Excellence Awards, securing a remarkable total of seven awards. This accolade reinforces Trulieve's status as a leader in innovative employee learning and development programs, having previously earned 14 awards from this esteemed organization since 2023.
Among the prestigious awards won in 2025 are Gold for Best Competencies and Skill Development and Best Use of Video for Learning, alongside Silver awards for Best Custom Content and Best Use of Blended Learning. These recognitions are primarily attributed to the TruU ATTAIN program, which has been developed by Trulieve's manufacturing operations support team. This initiative is designed to equip entry-level associates with vital skills to thrive in the cannabis industry, highlighting the company’s commitment to nurturing talent from the ground up.
Additionally, Trulieve's Seeds to Success program has been acknowledged with Silver awards for Best Custom Content and Best Use of Blended Learning. Created by the company's learning and development team, this program utilizes a blended approach that incorporates e-learning, peer learning, gamification, videos, and hands-on practice to support new retail hires on their journey.
Further complementing these achievements is the SPHERE of Influence program, which received a Bronze award for Best Employee Recognition Program. Developed in cooperation with Hurix Systems Private Limited, this initiative empowers employees to recognize and celebrate colleagues’ contributions that reflect the core values of SPHERE—Stewardship, Proactivity, Harmony, Excellence, Respect, and Empowerment.
Kyle Landrum, Trulieve's Chief Production Officer, expressed pride and gratitude for the recognition, stating, "We are honored to be recognized by the Brandon Hall Group for our employee training and talent management programs. These awards affirm Trulieve's commitment to excellence and supporting our team with the tools they need to thrive and succeed."
Since its inception, the Brandon Hall Group has established itself as a leading authority in human capital management, offering research, data, and insights that help organizations build effective talent strategies. As a member of this esteemed group, Trulieve has demonstrated excellence in fostering employee engagement and contribution.
Trulieve itself is a vertically integrated cannabis company with operations across multiple states, including significant market shares in Arizona, Florida, and Pennsylvania. By embracing innovative practices in employee development and customer engagement, the company continues to elevate its profile within the cannabis industry, striving to create optimal customer experiences and enhance access to cannabis products.
As Trulieve moves forward, this recognition not only underscores their commitment to employee development but also positions them on a trajectory of continuous growth and expansion in the cannabis market. With a clear focus on innovation and quality, Trulieve remains a hallmark of excellence in the rapidly evolving landscape of the cannabis industry, ready to meet the needs of consumers and employees alike.
Among the prestigious awards won in 2025 are Gold for Best Competencies and Skill Development and Best Use of Video for Learning, alongside Silver awards for Best Custom Content and Best Use of Blended Learning. These recognitions are primarily attributed to the TruU ATTAIN program, which has been developed by Trulieve's manufacturing operations support team. This initiative is designed to equip entry-level associates with vital skills to thrive in the cannabis industry, highlighting the company’s commitment to nurturing talent from the ground up.
Additionally, Trulieve's Seeds to Success program has been acknowledged with Silver awards for Best Custom Content and Best Use of Blended Learning. Created by the company's learning and development team, this program utilizes a blended approach that incorporates e-learning, peer learning, gamification, videos, and hands-on practice to support new retail hires on their journey.
Further complementing these achievements is the SPHERE of Influence program, which received a Bronze award for Best Employee Recognition Program. Developed in cooperation with Hurix Systems Private Limited, this initiative empowers employees to recognize and celebrate colleagues’ contributions that reflect the core values of SPHERE—Stewardship, Proactivity, Harmony, Excellence, Respect, and Empowerment.
Kyle Landrum, Trulieve's Chief Production Officer, expressed pride and gratitude for the recognition, stating, "We are honored to be recognized by the Brandon Hall Group for our employee training and talent management programs. These awards affirm Trulieve's commitment to excellence and supporting our team with the tools they need to thrive and succeed."
Since its inception, the Brandon Hall Group has established itself as a leading authority in human capital management, offering research, data, and insights that help organizations build effective talent strategies. As a member of this esteemed group, Trulieve has demonstrated excellence in fostering employee engagement and contribution.
Trulieve itself is a vertically integrated cannabis company with operations across multiple states, including significant market shares in Arizona, Florida, and Pennsylvania. By embracing innovative practices in employee development and customer engagement, the company continues to elevate its profile within the cannabis industry, striving to create optimal customer experiences and enhance access to cannabis products.
As Trulieve moves forward, this recognition not only underscores their commitment to employee development but also positions them on a trajectory of continuous growth and expansion in the cannabis market. With a clear focus on innovation and quality, Trulieve remains a hallmark of excellence in the rapidly evolving landscape of the cannabis industry, ready to meet the needs of consumers and employees alike.
Topics Consumer Products & Retail）
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