#United States #Innovation #Waltham #Welch's

Welch's Inaugurates New Headquarters in Waltham, MA

On June 18, 2025, Welch's, a renowned name in the fruit-based food and beverage market, officially opened its new corporate headquarters at Reservoir Place, in the bustling city of Waltham, Massachusetts. This grand occasion is more than just a ceremonial ribbon-cutting; it symbolizes a pivotal moment in the brand's 150-year legacy, marking its commitment to quality, innovation, and strategic growth.

The event featured an enthusiastic gathering led by Trevor Bynum, President and CEO of Welch's, alongside Waltham's Mayor Jeanette McCarthy and several prominent local officials. During the ceremony, Bynum expressed optimism about the new facility's potential to foster creativity and collaboration among the company's 200 employees. He remarked, "The official opening of our new headquarters marks an exciting milestone in our Welch's journey. This new space provides the ideal environment for our teams to thrive as we pursue ambitious goals."

The new facility, stretching across 60,000 square feet, was designed in collaboration with SGA, a respected architecture firm. The building boasts modern laboratories, open collaboration areas, and state-of-the-art amenities aimed at enhancing operational efficiency and attracting top talent. Located at 1601 Trapelo Road, the headquarters offers ease of accessibility off I-95, which aligns with Welch's commitment to providing an environment conducive to its ambitious growth strategies.

During the opening event, guests were treated to a showcase of Welch's newest products, including items from its Sparkling and new ZERO beverage lines, complemented by delicious offerings from local favorites like Muddy Water Coffee Food Truck and Kane's Donuts. The atmosphere was filled with excitement as attendees celebrated the launch of not just a new building, but a new chapter in the Welch's story.

Patrick Mulvihill, Senior Vice President at BXP, the building's property owner, expressed pride in welcoming such a historic company to Reservoir Place. He noted, "It's exhilarating to see Welch's, a brand with such a rich history, begin its next chapter in our vibrant business community."

This move underscores Welch's dedication to enriching both its internal culture and external community relations. By creating a stimulating workspace that promotes collaboration and innovation, Welch's aims not only to boost employee morale but also to ensure its enduring market leadership.

As a cooperative owned by 650 family farms across the United States, Welch's mission is rooted in nourishing communities through the goodness of fruit. This philosophy guides the company in delivering flavorful and health-conscious products, ranging from real fruit juices to jams and spreads. With its new headquarters, Welch's is strategically positioned to leverage its heritage, invigorate its branding, and continue its trajectory towards becoming an even more impactful player in the marketplace.

Welch's history is marked by its unwavering commitment to quality, which started over 150 years ago. With the new headquarters, the company plans to advance its legacy by embracing modern technologies and operational practices that foster sustainability and consumer engagement. It’s through such strategic investments that Welch's looks to create positive experiences for consumers and contribute meaningfully to local economies.

As Welch's steps forward into this exciting new phase, it remains, at its core, focused on its fundamental purpose: nourishing people through the goodness of fruit. Investors, employees, and consumers alike have reason to stay engaged with the journey ahead. To learn more about Welch's offerings and community initiatives, visit their official website at www.welchs.com or follow along on social media platforms like Instagram.

In summary, the opening of Welch's new headquarters is not just about a new physical location; it's about a renewed commitment to innovate and grow within a supportive community, setting the stage for a promising future in both the fruit and beverage industries.