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Boka's Innovative Toothpaste Launch

Boka, a personal care brand dedicated to redefining oral hygiene, has recently launched an innovative probiotic toothpaste that merges the principles of modern science with the power of nature. This new offering, available in two refreshing flavors—Citrus Mint and Peppermint Blossom—aims to elevate oral health while seamlessly integrating holistic wellness into daily routines.

A Significant Debut

On September 9, 2025, Boka announced its entrance into Walmart, bringing its probiotic toothpaste to a wider audience. As consumers increasingly seek products that support both oral and overall health, the brand's commitment to addressing this need is evident. According to Sarah Mountcastle Mitchell, General Manager at Boka, there's been a noticeable spike in online interest for 'probiotic toothpaste', highlighting the public's demand for such innovative products.

The Science Behind the Toothpaste

At the heart of Boka's probiotic toothpaste is Lactobacillus paracasei, a clinically studied probiotic that aims to foster the growth of beneficial bacteria in the mouth. This focus on the oral microbiome is a critical aspect of Boka's formulation, which not only cleans the teeth effectively but also promotes a healthier oral environment. As consumers grow more aware of the connections between oral hygiene and overall wellbeing, Boka's new product addresses this trend head-on.

Flavor Profiles That Delight

The two flavors launched offer unique experiences:

• - Citrus Mint: This invigorating blend combines mint with refreshing citrus and eucalyptus undertones, aiming to uplift the senses and kickstart your day.
• - Peppermint Blossom: A calming mix of peppermint, spearmint, and ylang ylang, designed to soothe the mind and prepare the body for a restful night's sleep.

These flavors not only enhance the brushing experience, but they also connect users with the holistic lifestyle that Boka promotes.

Commitment to Clean Ingredients

Boka's probiotic toothpaste maintains the brand's commitment to clean living. These products are fluoride-free, vegan, and cruelty-free, making them an appealing choice for health-conscious consumers. With a growing demand for fluoride-free toothpaste, Boka is poised for success in both the digital and retail markets. Reports earlier this year indicated that Boka's sales had surged by over 500%, highlighting the brand's expanding influence within the oral care category.

Future Growth and Distribution

Boka’s remarkable growth in 2025 has seen a 100% increase in digital revenue, alongside adding over 600,000 new digital customers in just the first four months. With its products now available on platforms like Walmart.com, Boka is making strides toward becoming a household brand.

To purchase this new innovation, customers can visit Boka's website or Walmart, where the Citrus Mint flavor is priced at $11.88 for a 3.4 oz tube, while the Peppermint Blossom flavor is offered at $14 for a 4 oz tube.

Concluding Thoughts

As Boka continues to innovate in the oral care space, its probiotic toothpaste exemplifies a forward-thinking approach that aligns with consumer desires for wellness and natural health products. For more details about Boka's products, visit boka.com and stay connected on social media via @boka. This launch not only signifies growth for Boka but also represents a step toward a more health-conscious approach to oral hygiene.