#Japan #Tokyo #PR Strategy #Kobe #JPI

Seminar on Kobe's Public Relations Branding Strategy

Date: November 12, 2025
Time: 13:30 - 15:30 JST
Venue: Tokyo, Japan

The Japan Planning Institute (JPI) invites you to a unique seminar showcasing Kobe City’s effective and affordable public relations branding strategy. Led by Masanori Tamanabe, Director of the Public Relations Strategy Division of Kobe City, the seminar will reveal key insights that can be applied by private enterprises striving for impactful outcomes on a budget.

Background and Evolution of Kobe’s PR Strategy

Since 2020, Kobe City had a fragmented approach, with various departments producing their own promotional materials. However, in 2022, Kobe transformed its structure by establishing a centralized Public Relations Strategy Division. This newly formed division now coordinates all public relations efforts across the city. By employing eight specialists including video creators, graphic designers, and copywriters, Kobe City has streamlined its content production for various platforms. The in-house creation of materials like large digital signage, television commercials, and social media advertisements has not only cut costs but also improved the coherence of the branding efforts.

Key Features of the Seminar

The seminar will cover the following topics:
1. In-Housing PR Tasks
- Goals and Motivations
- Hiring Part-time Specialists
- Classification of PR Materials
- Case Studies of Successful Projects

2. Support During the Noto Peninsula Earthquake
- Framework for Supporting Sua City
- Production of Disaster Relief Pamphlets

3. Challenges Faced
- Understanding the complex nature of integrated PR efforts.

4. Future Outlook
- Discussion on upcoming initiatives.

5. Q&A Session
- Engage with experts and peers to expand your understanding.

6. Networking Opportunity
- Enjoy a special exchange session for attendees to connect with lecturers and each other for potential collaborations.

Registration and Details

Participants can choose one of the following attendance options:

• - On-site attendance
• - Live streaming
• - Archived access (available for two weeks, watch at your convenience)

Fees

• - Individual Registration: 37,660 yen (tax included)

Bonus: Each registered attendee is entitled to one free accompanying guest from the same company (registration required).

• - For representatives of local public organizations, a discounted fee of 11,000 yen (tax included) is available for two attendees, applicable only for on-site or live streaming options.

Note: Attendees must select the same format for the discount.

Post-Seminar Support

The JPI remains committed to facilitating further discussions between participants and the lecturer, providing a platform for questions and networking. Your participation will allow you to connect with like-minded professionals and potentially spark new business opportunities.

For more information and to register: Details & Application Here

About JPI

As a bridge between government, private, and academic sectors, JPI plays a pivotal role in enhancing national policies and projects through informative seminars tailored for executive-level decision-makers. For over 50 years, they have offered a platform for valuable discussions among industry leaders.