#Japan #Tokyo #Wisteria Fujiwara #育てるタオル #Coral & Forest

A Unique Sneaker Collaboration to Experience

The much-anticipated sneaker collaboration between育てるタオル (Sodateru Towel) andウィステリアフジワラ (Wisteria Fujiwara) is finally here, bringing a fresh take on footwear. The exclusive pop-up store will open in the育てるタオル showroom located in Omotesando, Tokyo, from June 11 to June 17, 2025. This event offers visitors a chance to discover a unique blend of artistry and comfort in a striking new sneaker design.

What to Expect at the Pop-Up Store

The pop-up store promises a remarkable experience, allowing guests to explore this extraordinary sneaker collaboration. A dedicated fitting concierge will assist visitors by measuring their feet and guiding them in selecting the perfect size. Each sneaker will be meticulously handcrafted by skilled shoemakers using the Bolognese method—a unique technique that envelops the foot for unparalleled comfort, flexibility, and lightweight properties. In fact, the sneakers weigh around 200 grams, equivalent to the weight of a single apple.

With over 70 choices of colors and materials, including smooth, suede, and patent leather, customers have an exceptional palette to express their style. The collaboration will feature limited edition leather created specifically for this event, in the exclusive coral and forest colors from the 2025育てるタオル “feel” series. Don’t miss this opportunity to experience a truly special pair of sneakers.

Event Details

When: June 11 (Wednesday) – June 17 (Tuesday), 2025
Where:育てるタオル showroom, Omotesando, Tokyo
Hours: 11:00 AM to 7:00 PM
Address: 1F, Zenko Building, 3-5-38 Kita-Aoyama, Minato-ku, Tokyo
Closest Station: 2-minute walk from Tokyo Metro Omotesando A2 exit
Map URL: Click here for directions

During this limited-time event, those who purchase a pair of sneakers will receive a mini towel in their chosen color. Plus, enjoy a 5% discount on your towel purchase when you buy sneakers!

Sneaker Specifications

For Women:
Pop-Up Special Price: ¥41,800 (tax inclusive)
Regular Price: ¥49,500 (tax inclusive)
Sizes: 21-26 cm (6 sizes available without half sizes)
Width: Regular (E width), Slim (C width)
Design: Available in both lace-up and slip-on styles
Lead Time: 5 weeks

For Men:
Specially available due to Father’s Day!
Pop-Up Special Price: ¥49,500 (tax inclusive)
Regular Price: ¥59,400 (tax inclusive)
Sizes: 25-27 cm (5 sizes available with half sizes)
Width: Regular (only E width)
Design: Lace-up only
Lead Time: 5 weeks

About Wisteria Fujiwara

Founded in 1950, Wisteria Fujiwara seeks to craft bespoke footwear that meets each customer's unique preferences. With over 200 shoe models and more than 70 colors to choose from, the brand’s goal is to fulfill every possibility in shoe design. Each custom pair is made in collaboration with skilled artisans, bringing a unique and memorable experience that transcends ordinary shoe ordering. With exceptional hospitality and services, including a boutique café and shuttle services, Wisteria Fujiwara redefines luxury footwear fitting.

About育てるタオル’s Limited Edition Colors

育てるタオル's “feel” series features towels that grow softer over time, embodying an emotional connection with their users. The 2025 limited edition colors—affection coral and affection forest—draw inspiration from the harmony between the sea and forest, underscoring the importance of protecting our natural environment.

Conclusion

Don’t miss out on this extraordinary collaboration between育てるタオル andウィステリアフジワラ. Mark your calendars for June 11 to 17, 2025, and immerse yourself in a unique sneaker experience that combines craftsmanship, comfort, and style. Join us in celebrating the beauty of footwear that echoes the richness of life's journey!