#Japan #Tokyo #Fashion #PUMA #Suede

Introducing the SUEDE BLOOM: A Stylish Step Forward

PUMA Japan is set to launch a new women's model called the SUEDE BLOOM on August 13, 2026, as part of its ongoing brand campaign, NEVER NOT SUEDE. This campaign looks back at the timeless appeal of the original SUEDE sneakers, launched in 1968, which have remained significant in sports, music, and fashion cultures.

The SUEDE BLOOM gracefully retains the classic silhouette that the SUEDE line is known for, while incorporating new elements that make it feel fresh and exciting. The design is enhanced with delicate faux pearl accents and features two sets of interchangeable shoelaces, made from satin and ruffles. The model is available in a palette of understated colors, including powder pink, vintage cream, and black, allowing wearers to embody both sweet and cool aesthetics based on their styling preferences.

In addition to its stunning design, the upper is crafted from chrome-free leather, combining luxury feel with conscientious environmental considerations. The result is not only stylish but also physically comfortable due to its regular fit. This shoe offers versatility in styling, encouraging wearers to express themselves in varied ways.

The campaign visuals embody a sense of freedom and lightness, reflecting the connection between individuals and their unique identities while also emphasizing the theme of Bloom — representing both personal growth and the changing seasons.

The SUEDE BLOOM will be available for purchase at several PUMA retail locations across Japan, including:

• - PUMA Store Harajuku Cat Street
• - PUMA Store Osaka
• - PUMA Store Odaiba
• - PUMA Store Kyoto
• - PUMA Store Sapporo Factory
• - PUMA Store Sapporo Tokyu
• - PUMA Store Shibuya
• - PUMA Store Saitama Cocoon City

In addition, it will be sold on the official PUMA online store and the PUMA app. For specific product availability, customers are encouraged to check the respective websites of the retail locations, as product lines may vary and launch dates are subject to change.

Product Details:

• - Product Name: SUEDE BLOOM WNS
• - Retail Price: ¥13,200 (tax included)
• - Product Number: 408330
• - Color Variants: 01/03/05

With the SUEDE BLOOM, PUMA introduces a modern twist to a classic silhouette, ensuring that every step taken is not only fashionable but also meaningful. The brand continues to push boundaries while honoring its rich heritage, making this release a highly anticipated event for sneaker enthusiasts and fashion lovers alike.