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Dive into Aomori and Hokkaido's Best at "MEGURIP"

Embark on a culinary journey at the upcoming "Aomori & Hokkaido MEGURIP" event, hosted at Tokyo Station's "Square Zero" from January 14 to 18, 2026! This exciting fair showcases local specialties and rich cultural traditions from the Aomori and southern Hokkaido regions.

The event highlights the unique flavors of these vibrant areas through fresh produce and traditional artisanship. Guests can indulge in an array of delectable items transported directly via JR East's express freight service "Hakobyun," ensuring the freshest quality.

In addition to sampling various local delicacies, visitors will enjoy presentations of traditional arts and performances, as well as meet beloved regional mascot characters who will add a cheerful spirit to the event. One significant focus of the fair will be on promoting tourism to the Hachinohe Line, which has seen a rise in interest following the recent earthquake that affected the region. This is a wonderful opportunity to experience the cultural and culinary richness of Aomori and Hokkaido.

Event Details

• - Dates: January 14 (Wed) - January 18 (Sun), 2026
• - Time: 10:00 AM - 8:00 PM (Closing at 5:00 PM on the final day)
• - Location: Square Zero, Underground Level 1, Tokyo Station
• - Organized by: JR East Cross Station, co-sponsored by Aomori Prefecture and Hokkaido's Okushiri General Promotion Bureau, among others.

As part of the MEGURIP initiative, devised from the words "meguri" (to wander or explore) and "trip," the event seeks to make local exploration simple and enjoyable for visitors. The aim is to inspire new connections with Japan's diverse regions, celebrating their unique offerings.

Featured Local Products

Visitors can expect to find a rich selection of regional products:

• - Hachinohe's Specialty Products:

- Hiraki Pin-Suke Tarada: A beloved local delicacy made from domestically sourced cod, this dried snack is a staple for many and often enjoyed with mayonnaise and shichimi pepper.
- Yakitori Ikebukuro Bento: Honoring the 15th anniversary of the Tohoku region's Nanao Station, this bento features local pork marinated in soy sauce and mirin, perfect for a hearty meal.

• - Hokkaido Delights:

- Hoya Confit: Elegant and versatile, available in plain or smoked variants, this dish highlights the unique flavor profiles of Hoya from Hokkaido.
- King Shiitake Mushrooms: Grown in excellent conditions, these mushrooms are recognized as a premier produce and are ideal for a variety of culinary applications.

Special Edition Products

During the fair, limited-edition items utilizing the "Hakobyun" service will also be available for purchase! These include:

• - PamPam Heart Apple Pie: Made with locally sourced apples, wrapped in a sweet potato paste pastry, bridging the flavors of Aomori.
• - Hokkaido Wine Selection: A blend of top-notch domestic and foreign wines available for a taste of Hokkaido's finest.

Exclusive Vending Machines

Look out for the exclusive MEGURIP vending machines, available from January 14 to 18, selling local Aomori apple juice and merchandise linked to the area’s beloved mascot!

• - Zushi Hokkie Goods: Including plush straps and handkerchiefs, perfect for fans of this iconic character.

Conclusion

With a myriad of activities and a vibrant atmosphere, the "Aomori & Hokkaido MEGURIP" fair promises an exciting experience to explore and enjoy the local flavors and traditions of these two beautiful Japanese regions. Don’t miss this chance to taste the extraordinary with friends and family at Tokyo Station!

Enjoy the Local Crafts and Performances

Be sure to catch the special traditional arts performances that embody the spirit of these regions, offering insights into their unique cultures and heritage.

Come join the celebration at Tokyo Station and rediscover the flavors and traditions of Aomori and Hokkaido at the Aomori & Hokkaido MEGURIP!

For additional details and updates, please visit the official event website.