Sabo Ale: A New Era of Craft Beer from Leftover Crusts
Introduction
On April 23, 2025, the beloved tonkatsu specialty restaurant, Shinju Sabotens, will introduce its first upcycled product,
Sabo Ale. This creative beverage utilizes the crusts from their famous Katsu Sandwich, seamlessly combining sustainability with taste. With a limited supply available at select restaurant locations, this craft beer promises not only a unique flavor but also a commitment to reducing food waste.
Sustainable Brewing
Sabo Ale is the result of the innovative spirit from GreeneX Plus, the innovation center of Greenhouse Foods. By leveraging discarded crusts, they aim to create new values and promote sustainable practices. Partnering with Beer the First, the brewery behind this bold initiative, Sabo Ale emerges as a delicious craft beer crafted from ingredients that would otherwise have been wasted. Using hops sourced from Europe, this brew boasts a fruity aroma with a sweet flavor that complements the savory richness of tonkatsu.
Product Details
- - Item Name: Sabo Ale
- - Availability: From April 23, 2025, until sold out
- - Price: 1,100 yen (tax included)
- - Sales Locations: Available at various Shinju Sabotens restaurants, including the flagship store at Odakyu Ace South Building, Narita International Airport, and Tokyo Skytree Town Solamachi.
Meaning Behind Sabo Ale
The name 'Sabo Ale' encapsulates the dual meaning of providing cheers (or support) from Saboten and offering encouragement to the planet’s environment. The design on the label features blooming flowers and symbols of longevity, like cranes and turtles, making it perfect for everyday enjoyment or seasonal celebrations.
About Beer the First and UTAGE Brewing
Founded in August 2023, Beer the First has launched their brewery brand, UTAGE BREWING, which focuses on delicious and sustainable craft beers. They strive to heighten consciousness around food waste issues while delivering delightful flavors and stories through their brews. Experience the unique taste born from upcycled materials with Sabo Ale!
About GreeneX Plus
GreeneX Plus operates under the concept of combining food, health, and hospitality. It facilitates innovative ideas and demonstrates the latest technology, laying out the path for the future of Greenhouse Foods through open innovation.
About Shinju Saboten
Established in 1966, Shinju Saboten operates around 500 stores both domestically and internationally. Known for its premium pork products and meticulously crafted dishes, the brand continues to delight customers with a wide variety of menu options, from katsu sandwiches to seasonal delicacies. Enjoy the authentic flavors of this specialization at home.
To learn more about Sabo Ale and their offerings, visit their
official site or follow them on
Instagram.