American Standard's 150th Anniversary: Celebrating History with a Homeownership Contest
American Standard Celebrates 150 Years of Excellence
This year marks a remarkable milestone for American Standard, the leading toilet brand in the United States known for its high-quality bathroom and kitchen fixtures. Celebrating 150 years in business, the brand reflects not only on its innovative legacy but also on the invaluable support of its customers who have made them a household name.
Founded in 1875, American Standard has continuously pushed the boundaries of design and technology in the plumbing industry. Over the decades, they have redefined the experiences in two fundamental areas of any home: the bathroom and the kitchen. Their products stand out for their superior craftsmanship and thoughtful design, which cater to the evolving needs of modern homeowners. Every American Standard product embodies a blend of functionality and aesthetic that enhances daily routines, promising a seamless experience from the moment customers step into their bathroom or kitchen.
In light of the challenges many Americans face in achieving homeownership—a dream that feels increasingly out of reach for many—American Standard has chosen to commemorate its 150th anniversary by giving back to the community. A recent survey revealed that a significant percentage of American adults feel daunted by the prospect of owning their own homes, with over 60% citing financial barriers such as high property costs and substantial down payment requirements.
To address these concerns, American Standard is launching the 150th Anniversary Down Payment Contest. Starting April 14, 2025, and running until June 30, 2025, the contest will provide a total of $150,000 in down payment assistance. Ten selected individuals will each receive $15,000 to help them take strides toward owning their homes. The submission process for the contest is simple: participants must create a 90-second video explaining their story and how this assistance would positively affect their lives and futures.
Nik Bafana, CEO of LIXIL Americas, expressed the sentiment behind this initiative, stating, “For 150 years, American Standard has found inspiration in the homes and lives of our consumers, inspiring us to create even more innovative products for them.” Notably, the brand's commitment extends beyond assistance; it is rooted in a deep understanding of the evolving dynamics of family and home life.
American Standard continually impresses with its innovative offerings, including the Champion toilet known for its efficiency and clog-free performance, and the Aspirations Waterfall Tub Spout designed with safety and relaxation in mind. Additionally, the upcoming Aspirations Pull-Down Kitchen Faucets feature advanced technology to make everyday kitchen tasks easier.
Moreover, the brand recognizes the crucial role that plumbers play in society. Since 2017, American Standard has initiated the Trade-Up program, aimed at inspiring and training the next generation of plumbers, with efforts to promote inclusivity in skilled trades. This commitment reflects their understanding that strong relationships within the industry lead to better products and services for consumers.
As American Standard continues to inspire generations, their upcoming initiatives and contests not only celebrate their storied past but also pave a hopeful future for countless aspiring homeowners. To learn more about the 150th Down Payment Contest, interested individuals can visit the official website at AmericanStandard.dja.com/story.
With a proven track record of quality and innovation over a century and a half, American Standard is well-equipped to continue its legacy of excellence, transforming homes one bathroom and kitchen at a time.