Anna Kendrick and Rebel Wilson Brighten Up Hydration with the 'Besties' Campaign for Splash Refresher™
In an exciting twist to the beverage scene, comedians Anna Kendrick and Rebel Wilson are back together, this time as spokeswomen for the new 'Besties' campaign promoting Splash Refresher™. Set to infuse the beverage landscape with a refreshing zing, this campaign is not just about hydration; it celebrates the delightful bond of friendship shared between these two Hollywood favorites.
Having both graced the silver screen with their vibrant charisma, Kendrick and Wilson's collaboration comes at a time when health-conscious choices are paramount. Splash Refresher™ has introduced a brand-new line of sparkling beverages that are not only delicious but also zero sugar and bursting with flavor. The duo showcases their genuine friendship in a new national 30-second commercial that reflects their playful dynamics and humor, aiming to resonate with audiences looking for more vibrant hydration solutions.
Rebel Wilson expressed her enthusiasm for the product, saying she felt like she was experiencing a 'holiday in her mouth' upon tasting the Splash Refresher™ Sparkling Beverage. She highlights the drink’s fun, bubbly nature, emphasizing that each sip has him feel more hydrated than ever. Meanwhile, Anna Kendrick added that this collaboration allows them to transform something as simple as hydrating into an enjoyable and lively experience, a far cry from the mundane act of drinking plain water. The message encapsulated in this campaign is simple: hydration can be festive and fun, especially when shared with a best friend.
The 'Besties' campaign elegantly underscores the various flavors that the Splash Refresher™ Sparkling Beverage lineup has to offer. Available now across the nation, these drinks promise a shift away from plain hydration with exciting taste profiles that include:
1. Kiwi Watermelon – An invigorating blend capturing the tartness of kiwi and sweetness of watermelon, delivering a refreshing burst in each sip.
2. Rocket Freeze – A nostalgic mix of blue raspberry, cherry, and lime that evokes memories of childhood summers with every effervescent gulp.
3. Blood Orange – A tangy choice that brings together citrus brightness and just the right touch of sweetness, perfect for those looking for something invigorating.
4. Black Cherry – Bursting with bright cherry notes, this flavor offers a refreshing drink that's ideal for any occasion.
Every flavor stands out as a light-hearted option with zero sugar and calories, making it a healthier alternative to sugary beverages that often dominate the market. Splash Refresher™ is not just expanding its lineup; it's revolutionizing how people approach hydration by making it enjoyable and socially engaging.
Kheri Tillman, Chief Marketing Officer of Primo Brands, which owns Splash Refresher™, remarked on the progression of their offerings, highlighting the importance of friendship and excitement in their branding. The 'Besties' campaign reflects the philosophy that, much like good friends, refreshing beverages should inspire and rejuvenate. Fans of both Kendrick and Wilson can anticipate a year filled with engaging bubbly content from the campaign, enhancing consumer connections through shared experiences with friends.
For those eager to see the commercial, it is available on various platforms, including Instagram, where fans can follow @splashrefresher, as well as Kendrick and Wilson on their respective handles. The campaign not only introduces a flavorful beverage option but also reinforces the joyful shared moments that come with accessing fun, healthy drink choices together.
Overall, the launch of the 'Besties' campaign signifies a tactical approach by Splash Refresher™ and reinforces the idea that hydration can truly sparkle when celebrated with cherished companions. Enjoying a splash of fun while staying hydrated just became a whole lot easier with Kendrick and Wilson leading the charge!
To indulge in the effervescent lineup or check out more about Splash Refresher™, visit their official site at www.splashrefresher.com.
Join the hydration party with Kendrick, Wilson, and all the refreshing flavors that Splash Refresher™ has to offer!
Having both graced the silver screen with their vibrant charisma, Kendrick and Wilson's collaboration comes at a time when health-conscious choices are paramount. Splash Refresher™ has introduced a brand-new line of sparkling beverages that are not only delicious but also zero sugar and bursting with flavor. The duo showcases their genuine friendship in a new national 30-second commercial that reflects their playful dynamics and humor, aiming to resonate with audiences looking for more vibrant hydration solutions.
Rebel Wilson expressed her enthusiasm for the product, saying she felt like she was experiencing a 'holiday in her mouth' upon tasting the Splash Refresher™ Sparkling Beverage. She highlights the drink’s fun, bubbly nature, emphasizing that each sip has him feel more hydrated than ever. Meanwhile, Anna Kendrick added that this collaboration allows them to transform something as simple as hydrating into an enjoyable and lively experience, a far cry from the mundane act of drinking plain water. The message encapsulated in this campaign is simple: hydration can be festive and fun, especially when shared with a best friend.
The 'Besties' campaign elegantly underscores the various flavors that the Splash Refresher™ Sparkling Beverage lineup has to offer. Available now across the nation, these drinks promise a shift away from plain hydration with exciting taste profiles that include:
1. Kiwi Watermelon – An invigorating blend capturing the tartness of kiwi and sweetness of watermelon, delivering a refreshing burst in each sip.
2. Rocket Freeze – A nostalgic mix of blue raspberry, cherry, and lime that evokes memories of childhood summers with every effervescent gulp.
3. Blood Orange – A tangy choice that brings together citrus brightness and just the right touch of sweetness, perfect for those looking for something invigorating.
4. Black Cherry – Bursting with bright cherry notes, this flavor offers a refreshing drink that's ideal for any occasion.
Every flavor stands out as a light-hearted option with zero sugar and calories, making it a healthier alternative to sugary beverages that often dominate the market. Splash Refresher™ is not just expanding its lineup; it's revolutionizing how people approach hydration by making it enjoyable and socially engaging.
Kheri Tillman, Chief Marketing Officer of Primo Brands, which owns Splash Refresher™, remarked on the progression of their offerings, highlighting the importance of friendship and excitement in their branding. The 'Besties' campaign reflects the philosophy that, much like good friends, refreshing beverages should inspire and rejuvenate. Fans of both Kendrick and Wilson can anticipate a year filled with engaging bubbly content from the campaign, enhancing consumer connections through shared experiences with friends.
For those eager to see the commercial, it is available on various platforms, including Instagram, where fans can follow @splashrefresher, as well as Kendrick and Wilson on their respective handles. The campaign not only introduces a flavorful beverage option but also reinforces the joyful shared moments that come with accessing fun, healthy drink choices together.
Overall, the launch of the 'Besties' campaign signifies a tactical approach by Splash Refresher™ and reinforces the idea that hydration can truly sparkle when celebrated with cherished companions. Enjoying a splash of fun while staying hydrated just became a whole lot easier with Kendrick and Wilson leading the charge!
To indulge in the effervescent lineup or check out more about Splash Refresher™, visit their official site at www.splashrefresher.com.
Join the hydration party with Kendrick, Wilson, and all the refreshing flavors that Splash Refresher™ has to offer!
Topics Consumer Products & Retail）
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