#United States #Cannabis Retail #Ann Arbor #C3 Industries #High Profile

C3 Industries Unveils New Retail Leadership Team

C3 Industries, a prominent player in the multi-state cannabis market, is taking significant strides toward enhancing its retail operations by assembling a highly experienced leadership team. This strategic move comes as the company aims to accelerate growth for its High Profile brand, which focuses on delivering premium cannabis experiences to customers.

A New Era for C3 Industries

On May 28, 2025, C3 Industries announced the appointment of four key executives to its retail leadership team, signaling a renewed commitment to elevating the customer experience and expanding its market presence. President and co-founder Vishal Rungta emphasized the importance of this new team in realizing the company's vision of becoming a best-in-class cannabis retailer. Previously, the company's growth strategy relied on a lean team, but with these new appointments, C3 aims to enhance its operational capabilities and infrastructure.

The newly appointed executives are:

• - Chris Melillo, Chief Retail Officer: With extensive experience in scaling retail operations in both the cannabis and traditional retail sectors, Melillo is set to lead the charge in transforming C3's retail operations.
• - Rob Jones, Vice President of Buying and Planning: An industry leader recognized for innovative pricing and analytics strategies, Jones will focus on optimizing product offerings and inventory management.
• - Dinesh Penugonda, Vice President of Retail Operations: Specializing in data-driven retail solutions, Penugonda will enhance customer engagement across various channels, ensuring a seamless shopping experience.
• - Louis Cohen, Regional Vice President of Retail: A seasoned leader in cannabis retail, Cohen is known for his ability to elevate retail performance and operational efficiency.

Commitment to Customer Experience

C3's new leadership team will oversee the rapidly expanding retail network, which currently includes locations across several states, including Michigan, Missouri, Massachusetts, Illinois, New Jersey, and Connecticut. With plans for even more High Profile locations to open in 2025, including additional sites in Kentucky, the company is poised for substantial growth. The leadership team is not only tasked with managing current operations but also identifying strategic market opportunities that align with C3's goal to become a leading operator in the industry.

As part of their strategic investment in retail leadership, C3 is also taking a data-driven approach to enhance the customer experience. Melillo mentioned that the company is working on a store concept that leverages insights and analytics to better serve customers across all markets. This initiative aims to position C3 as a competitive platform for market acquisition opportunities while also strengthening existing operations.

Vision for the Future

The retail strategy for C3 focuses on three key pillars: product assortment, exceptional customer service, and innovative retail technologies. By enhancing these areas, C3 Industries expects to drive operational efficiencies while simultaneously improving the overall customer experience. The new team is tasked with executing this ambitious strategy, which is crucial as the cannabis market continues to evolve.

In addition to its core focus on retail expansion, C3 Industries is known for its product brands, including the award-winning Cloud Cover Cannabis and Galactic Cannabis. As more High Profile locations prepare to open this year and into early 2026, the company is strategically positioning itself to meet the increasing demand for high-quality cannabis products.

For more details about C3 Industries and their High Profile Cannabis Shop, visit C3 Industries and stay updated on social media via Instagram.

Conclusion

C3 Industries' bold move in expanding its retail leadership team demonstrates a clear commitment to transforming the cannabis retail sector while prioritizing customer experiences. As the company prepares to unveil new locations and refine its operational strategies, it is well on its way to becoming a recognized leader in the industry.