#Japan #Skincare #Tokyo #ALICE BELLE #Rika Watanabe

Former Sakurazaka46 Member Rika Watanabe Becomes ALICE BELLE Ambassador

In a significant development in the beauty and skincare community, Rika Watanabe, renowned for her time with the famous J-Pop group Sakurazaka46, has stepped into the role of ambassador for the innovative skincare brand ALICE BELLE. Located in the heart of Shibuya, Tokyo, ALICE BELLE is acclaimed for its commitment to creating products that are free from surfactants and parabens, and contain human stem cell culture fluid—an ingredient known for its moisturizing properties.

Watanabe has faced sensitive skin issues since her teenage years, making her resonance with ALICE BELLE’s philosophy even more profound. The brand emphasizes empathy towards skin troubles, and Watanabe’s experience aligns perfectly with their beliefs. She expressed her excitement, stating, “I have struggled with my skin for a long time. ALICE BELLE's products make my skin feel truly hydrated, and I can already see gradual changes. During my latest photo shoot, I felt exceptionally confident in front of the camera, arguably more than I ever have.”

The Philosophy Behind ALICE BELLE

The motto of ALICE BELLE, “Pure skin makes pure heart,” embodies a new standard of beauty that Watanabe is enthusiastic to promote. The campaign theme, “Beautiful Skin is Beauty,” focuses on achieving a flawless complexion that gives women the confidence to embrace their natural beauty. Watanabe believes that achieving a well-balanced skin texture through consistent skincare can enhance the joy of looking in the mirror each morning.

Watanabe explains her connection to the brand, stating, “I want many people to experience this joy. The sense of fulfillment you derive from taking care of your skin is unmatched.” The brand's director, Lisa Asakura, praised Watanabe, remarking, “Her soft and transparent aura represents the innocent beauty ALICE BELLE strives for. We aspire to convey that enhanced skin leads to brighter expressions, ultimately translating into genuine self-confidence.”

Christmas Collection Unveiling Events

As part of her ambassadorship, Watanabe will also participate in exclusive Christmas collection events in Tokyo and Osaka. These gatherings are set to showcase a special curated pouch featuring charms, which houses essential products like cleansing milk, Sun Relief Essence, and skincare cotton pads among others—all selected by Watanabe herself.

The events will take place in Tokyo on December 13th and 14th, followed by Osaka on December 20th and 21st. More details regarding participation and the official registration date of November 7th, 5 PM JST, are expected to be announced through ALICE BELLE's official website and social media channels. This initiative particularly aims to connect with fans who couldn't access events before, making it a unique opportunity for wider audience engagement.

Event Summary

• - Event Name: ALICE BELLE Christmas Collection Delivery Event
• - Dates: Tokyo - December 13th & 14th; Osaka - December 20th & 21st
• - Registration Opens: November 7th at 5 PM JST, with early access for fan club members
• - Products Included: Charm Pouch (available in White and Black), Cleansing Milk (200ml), Sun Relief Essence (10ml), CO2 Pack (3-pack with spatula), and 120 skincare cotton pads.

Watanabe's journey from an idol to a significant influencer in the beauty industry continues as she brings attention to skincare that nurtures rather than compromises, presenting her story as both inspirational and enlightening.

For Watanabe Rika’s latest updates, visit her Instagram or check the official site of ALICE BELLE here.