#USA #Trevose #Advertising Specialty Institute #Promo Products #Tim Andrews

Promotional Products Industry Achieves Record Sales

In an impressive show of resilience, the promotional products industry reached a new high in 2024, with total sales soaring to $26.6 billion. According to the latest analysis from the Advertising Specialty Institute (ASI), this marked a 1.8% increase from the previous year, highlighting the sector's robust performance despite ongoing economic uncertainties.

Positive Industry Outlook
Timothy M. Andrews, the CEO of ASI, emphasized the significance of this achievement, stating, "Our industry's record-breaking sales in 2024 prove the enduring power of promo products." As challenges like fluctuating tariffs linger, many suppliers have diversified their sourcing by tapping into markets such as India, Turkey, and Vietnam. This adaptability positions the industry for stronger growth in 2025.

Diverse Product Range
Promotional products—ranging from logoed pens to T-shirts and branded drinkware—are increasingly favored by major brands for their effectiveness in enhancing brand visibility and engaging customers. In 2024, 42% of promotional distributors reported a rise in sales, while 23% steadied their revenue, with larger distributors leading the charge particularly in the fourth quarter.

Key Industry Insights
The ASI analysis revealed some noteworthy trends:

• - Healthcare emerged as the leading sector for promo products, surpassing previous frontrunner education. Other significant markets included construction, manufacturing, and nonprofits.
• - The Counselor Confidence Index, a key measure of financial health and outlook within the industry, returned to a baseline figure of 100 in Q4, marking the highest level noticed since Q3 2023.
• - A Minnesota distributor, Liquid Screen Design, predicts a growth spurt exceeding 20% in 2025, as stated by Creative Director Katie Woznak. The firm is actively enhancing its leadership across various sectors, including operations and marketing, to capitalize on anticipated growth.

Future Projections
Nate Kucsma, ASI's senior executive director of research, expressed optimism regarding the industry's future, noting that distributors are increasingly optimistic as economic conditions improve, wages rise, and marketing expenditures increase. He stated, "Promo products remain an essential tool for businesses seeking meaningful audience engagement."

The ASI findings stem from a January 2025 survey that gauged distributor sentiments about Q4 and the overall sales landscape for 2024. The comprehensive assessment sheds light on industry performance and sets a positive tone for 2025.

About ASI
The Advertising Specialty Institute (ASI) serves as a vital network comprising 25,000 suppliers, distributors, and decorators within the $26.6 billion promotional products landscape. The organization’s flagship resource, the technology platform ESP, efficiently manages the supply chain and marketing strategies across the industry.

With the promotional products sector consistently proving its value in marketing strategies, stakeholders are eager to harness the effectiveness of these tools in their campaigns moving forward.