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Unveiling the Future of Partner Marketing with PIVOT

Today, PartnerProp, a leading company in partner marketing solutions, has released an insightful dialogue featuring its VP of Sales, Yuki Iwasaki, and representatives from freee, Kenta Yashima, Yusuke Satomi, and Takuto Miyashita. This special feature is part of PIVOT’s content series titled "&questions," highlighting the emerging role of partner marketers in today’s business landscape.

The Importance of Partner Marketing

As businesses continuously seek innovative methods to drive growth, partner marketing has emerged as a pivotal strategy. According to Iwasaki, “As we step into a new era, the integration of partner marketing will be crucial for business expansion.” The dialogue dives into how freee, a company focused on accounting services, utilizes PartnerProp's Partner Relationship Management (PRM) system to track key performance indicators (KPIs) and enhance partner involvement through tailored support strategies.

Key Highlights from the Discussion

The session featured an analysis of how freee implements its partner marketing strategies by focusing on five essential KPIs and individual follow-up measures. The freee team shared the intricacies of their certification advisor program, emphasizing how they provide specialized support to partners operating in the field. This methodology aims to not only meet but exceed the expectations of partners, thereby fostering a collaborative environment that leads to mutual success.

Spotlight on Participants

• - Kenta Yashima, Manager of Account Management at freee, discussed his journey from real estate advertising to his current role in consulting sales for accounting firms. His wealth of experience provides valuable insights into effective communication and relationship-building with partners.
• - Yusuke Satomi, the Director of Account Management at freee, brought an extensive background from KPMG, where he specialized in advisory services. His strategic vision has been instrumental in shaping freee’s marketing and business strategy since joining in 2023.
• - Takuto Miyashita, Leader of the Partner Growth Team, shared his perspectives on driving digital transformation (DX) and growth initiatives, revealing how these can significantly enhance partner engagement and program effectiveness.

Iwasaki, with his legal background and experience in BtoB SaaS marketing, rounds off the panel by discussing the operational frameworks that facilitate successful partner marketing initiatives. The engaging conversation not only spotlighted the complex dynamics of partner marketing but also revealed the passion that drives each participant to excel in their role.

Future Events

In celebration of this special PIVOT release, a related event is scheduled to take place, titled "PIVOT After Session: Unpacking Partner Marketing." This exclusive offline event will feature discussions with successful partner marketers from freee addressing numerous topics, including program development and KPI monitoring strategies. Attendees can expect firsthand insights and plenty of invaluable off-the-record conversations.

For those unable to attend in person, an online webinar led by Fukuyama, a former LINE WORKS representative who achieved remarkable sales growth through effective partner strategies, will also be offered.

• - Offline Event: _PIVOT After Session_

Date: November 18, 2025
Location: Guildvalley, Shibuya
Register here

• - Online Event: _The Essence of Exponential Revenue Growth through Partner Strategies_

Date: November 20, 2025
Register here

About PartnerProp

Founded in May 2023 and headquartered in Chiyoda, Tokyo, PartnerProp aims to transform partner channels into significant engines of growth through innovative PRM solutions. With a mission to foster collaboration and co-creation, PartnerProp positions itself as a leader in the burgeoning PRM industry, which is estimated to be worth 38 trillion yen globally. Their software, PartnerProp, is tailored to help businesses overcome the visibility challenges associated with traditional partner channels, thus enhancing overall performance and growth prospects.

For more information about PartnerProp, visit their official website here.