Discover the Deep Flavors of Japanese Vermouth: Hiyori Vermouth from Yamanashi's Katsunuma

Introducing Hiyori Vermouth

Hiyori Co., Ltd., located in Katsunuma, Yamanashi Prefecture, is set to launch its exquisite Japanese vermouth, Hiyori Vermouth, on July 1, 2025. This unique new product is crafted from locally produced Japanese wine and botanicals native to Japan, showcasing the heritage and flavors of the region.

The Birth of Hiyori Vermouth

Katsunuma, known as the ancestral home of Japanese grape cultivation, plays a crucial role in the creation of Hiyori Vermouth. At Hiyori Winery, selected botanicals such as Kihada, a citrus-related tree used as herbal medicine since the Jomon period, and locally sourced Yomogi are steeped to infuse their flavors into the wine. This process is enhanced through the blending of house-made brandy and a sustainable wine pomace extract, resulting in a rich and deep flavor profile, free from synthetic fragrances and colorants.

The product line includes four distinct vermouth flavors:

- Sakura (Sweet Vermouth)
- Yuzu (White Vermouth)
- Lemon (Dry Vermouth)
- Kihada (Extra Dry Vermouth)

Hiyori Vermouth is packaged in slim bottles available in two sizes—500ml and 200ml—complete with user-friendly screw caps, making it convenient for restaurants and households alike.

The Flavors of Hiyori Vermouth

- Hiyori Vermouth “Sakura” Sweet Vermouth:

This delightful sweet vermouth is made from Merlot wine infused with Japanese cherry blossoms. It offers a fragrant aroma reminiscent of blooming sakura, paired with a deep flavor from red wines such as Merlot and Cabernet Sauvignon, finishing with the rich sweetness of Kihada honey.

- Hiyori Vermouth “Yuzu” White Vermouth:

Crafted from Koshu wine, this refreshing white vermouth is enhanced with Yuzu, a Japanese citrus fruit. It delivers a delightful scent of yuzukawa peel, a glorious balance of juicy flavors, and a pleasant bitterness in the aftertaste.

- Hiyori Vermouth “Lemon” Dry Vermouth:

This dry vermouth blends Koshu wine with Setoda lemons, resulting in a refreshing sip filled with aromatic lemon zest and the nuanced taste of Koshu wine. The finish is brightened with a subtle kick from Japanese pepper.

- Hiyori Vermouth “Kihada” Extra Dry Vermouth:

For those seeking a more complex experience, this extra dry vermouth features abundant uses of rare domestically sourced Kihada. Its refreshing scent transports you to a serene forest, with the bitterness of Kihada and the crispness of Koshu wine coming together for a rich finish.

Enjoyment Options

Hiyori Vermouth is designed for versatility; whether served neat, on the rocks, combined with soda, or as the base for cocktails, it caters to various tasting preferences. Each flavor ensures a unique experience, perfect for any occasion.

Availability

Hiyori Vermouth will be available through the brand’s official online store. To explore and make your purchase, visit the Stores official site.

About Hiyori

Hiyori aims to embrace the beauty of Japan’s natural environment and everyday life, transforming these inspirations into a premium craft liquor brand. Founded in April 2018 by Mari Hayasaka, whose experiences studying in London sparked a passion for craft distillation, Hiyori is committed to developing beverages that utilize traditional Japanese materials, while promoting regional revitalization in collaboration with forestry and agriculture.

Active in social contribution, Hiyori has also donated products to local medical facilities and pledged to support green initiatives in Japan. The brand stands out as a symbol of Japanese craftsmanship and sustainability, inviting you to savor its creations sustainably.

For inquiries, visit the contact form on the Hiyori brand website.