#United States #San Diego #Snow Miku #BOOKOFF USA #Japan Direct Sales

Snow Miku Pop-Up in San Diego: A Unique Event for Fans

In an exciting collaboration between Japan Direct Sales and BOOKOFF USA, the beloved character Snow Miku will take center stage in San Diego. From October 24, 2025, fans will have the chance to enjoy a limited-time pop-up event at BOOKOFF USA's San Diego location. This event marks a significant step in Japan Direct Sales' evolution into a comprehensive service company focused on entertainment and global experiences.

Event Details

Name: SNOW MIKU POP-UP in San Diego
Duration: October 24, 2025, onwards
Location: BOOKOFF USA San Diego Store, 4240 Kearny Mesa Rd, #128, San Diego, CA 92111

Five Key Features of the Event

1. Exclusive Snow Miku Merchandise
The pop-up will feature limited-edition Snow Miku items, focusing on those that received great responses during previous events in New York. The layout will be tailored to appeal to local visitors, optimizing the shopping experience.

2. Photo Campaign: My Snow Miku Style in San Diego
Attendees can take part in a photo campaign by snapping pictures at designated photo spots in the store. They can post their photos with the hashtag #snowmikusd to participate and share their unique styles.

3. Interactive Photo Spots
To enhance the in-store experience and motivate attendees to visit, special photo areas featuring Snow Miku panels and decorative elements will be installed. This will encourage an organic increase in user-generated content (UGC).

4. Purchase Incentives
Customers spending over $25 will receive exclusive novelty gifts, available on a first-come, first-served basis while supplies last.

5. Social Media Promotions
Leading up to and during the event, official announcements and promotions will be made through BOOKOFF USA’s social media channels, with a focus on Instagram and X, supported by in-store staff posting and engagement.

Promotional Strategy

• - User-Generated Content Focus:

The event will encourage posts under the #snowmikusd tag. Store visuals will clearly articulate how attendees can participate.

• - Streamlined Customer Experience:

A clear design will guide customers from the photo spot to purchasing and receiving their special gifts, enhancing their overall experience.

• - Integrated Social Media Engagement:

There will be a phased approach to communications through BOOKOFF USA's official Instagram and X, covering pre-event, during the event, and post-event activities.

• - Effectiveness Measurement:

The success of the event will be gauged through various metrics, including post counts, engagement levels, visitor numbers, category-specific sales, and average spend per customer.

Previous Initiatives

This pop-up follows previous successful events, including simultaneous pop-ups in two New York stores from August 20 to September 30, 2025, and a prior test run in Los Angeles from July 3 to July 31, 2025. These events have tested the synergy of in-store activities, social media engagement, and overall customer experience.

Company Backgrounds

• - Japan Direct Sales Inc.: Based in Tokyo, Japan, founded in 1977, it focuses on various services including e-commerce and content planning.

Website

• - BOOKOFF USA Inc.: Established in 1999, this company specializes in the reuse retail of books, CDs, DVDs, video games, and anime goods in the United States.

Website

Join us for this exciting Snow Miku pop-up event in San Diego, and immerse yourself in the vibrant world of Snow Miku!