#Canada #Toronto #Digital Ordering #Deliverect #COBS Bread

COBS Bread Partners with Deliverect to Enhance Digital Ordering Experience

In a significant move to modernize its operations, COBS Bread, the renowned bakery franchise known for its hand-crafted breads and treats, has partnered with Deliverect, a leading restaurant technology company. This collaboration aims to simplify the digital ordering process across North America, particularly benefiting the franchise's 200 locations.

The Need for Streamlined Operations

The operational landscape for bakeries has shifted dramatically in recent years, especially with the rise of digital ordering platforms. COBS Bread recognized the necessity for a more unified system that could efficiently manage these orders while maintaining the hands-on, customer-focused approach that the brand is known for. By collaborating with Deliverect, the bakery chain is set to create a more streamlined order management process that connects third-party delivery services directly with in-store operations.

Ligia Costa, the Senior Director of Technology at COBS Bread, emphasizes that the bakery teams should prioritize baking fresh products rather than juggling multiple, disconnected ordering systems. This partnership provides a consistent digital infrastructure that can adapt as the market evolves.

Simplifying the Ordering Process

With the integration of Deliverect's Delivery Management App (DMA), orders placed on various delivery platforms will now be handled systematically across all bakery locations. This means that menu updates and pricing changes can be implemented instantaneously, leading to a uniform experience for customers regardless of where they order from. For franchisees, this reduces operational complexity, allowing them to focus more on their core job—providing excellent baked goods and service to their communities.

The innovation doesn't stop there; Deliverect’s platform processes third-party delivery orders in the same workflow as traditional orders. This eliminates the need for multiple devices or manual data entry, which can be both cumbersome and prone to errors. Such integration not only simplifies the process but also enhances the reliability of the system.

Built for Independent Operations

One of the unique aspects of the COBS Bread franchise model is that each bakery operates independently. This necessitates a system that supports reliability and consistency while minimizing disruption to daily operations. Deliverect’s technology is designed specifically for this kind of environment, making it the ideal choice for COBS Bread.

Every bakery will experience the advantages of a unified system that quickly adapts to changes, making it easier for franchisees to maintain a quality product without sacrificing the customer experience.

Noah Hayes, Vice President at Deliverect, remarked on the partnership's significance, stating, “COBS Bread is one of the most respected franchise brands in North America — a business built on quality, consistency, and community. Powering their digital ordering across 200 bakeries means giving every franchisee the same reliable connection to today's ordering marketplaces.”

A Foundation for Future Expansion

COBS Bread is poised for continued growth, with over 20 new bakeries opening each year. By standardizing their digital ordering through Deliverect, new franchisees will benefit from a proven platform, creating an immediate synergy upon joining the network. This not only helps maintain the brand's reputation but also ensures that all locations uphold the same high standards that COBS Bread is known for.

As technology continues to evolve, COBS Bread remains committed to adapting and thriving in the competitive bakery market. The partnership with Deliverect is a strategic decision that aligns with their goals of enhancing customer experience while simplifying operations. With this new system in place, COBS Bread is set to not just meet customer expectations but exceed them, continuing to be a beloved choice in communities across North America.

About COBS Bread

COBS Bread operates over 180 bakeries across Canada, embracing a family-owned ethos and a community-centric philosophy. Each day, these bakeries deliver fresh bread, buns, scones, and various treats, all meticulously crafted from scratch. In addition to serving delicious products, COBS Bread is dedicated to social responsibility, donating leftover goods to local charities valued at over $50 million annually.

About Deliverect

Deliverect is a pioneering restaurant technology company that connects digital ordering channels directly to in-store operations. With a robust platform utilized by over 80,000 restaurant locations globally, Deliverect streamlines processes across various service models, enhancing operational efficiency and customer satisfaction. Their commitment to innovation has positioned them as leaders in the industry, continuously adapting to meet the dynamic needs of restaurant businesses.