#United States #Los Angeles #Cineverse #Xperi #TiVo OS

Cineverse Partners with Xperi to Launch In-Vehicle Streaming Apps

Cineverse, a leading next-generation entertainment studio, has embarked on an innovative partnership with Xperi to integrate their streaming apps within BMW vehicles. This ambitious venture marks the introduction of four unique streaming channels, allowing drivers and passengers to enjoy high-quality entertainment content while on the move. By leveraging the powerful DTS AutoStage video service, powered by TiVo, both companies aim to redefine how content is consumed in vehicles.

Details of the Partnership

The partnership's primary focus is to bring four of Cineverse's exclusive direct-to-consumer apps into a new ecosystem aimed at enhancing in-car infotainment systems. These apps include popular offerings such as Verse Karaoke, RetroCrush, Screambox, and others that embody diverse genres ranging from music and anime to horror films. While Verse Karaoke is already available, fans can eagerly anticipate the launch of the other apps in all new BMW models in the U.S. within the year, providing a comprehensive entertainment solution for a growing customer base.

The introduction of these streaming apps is anticipated not just to improve user experience but also to contribute to a booming in-vehicle entertainment market projected to reach around USD $35.4 billion by 2030, as reported by Next Move Strategy Consulting. This evolution seeks to capitalize on a segment of the market that craves seamless content access during travel.

A New Frontier in Entertainment

Tony Huidor, the Chief Product Officer of Cineverse, articulated the company's vision, stating, "As a company, we constantly strive to leverage emerging technology to reach new and passionate fans of our entertainment content. We see the emergence of in-vehicle infotainment systems as the next frontier in a rapidly evolving media landscape." The seamless integration of Cineverse’s Matchpoint™ technology into TiVo OS epitomizes the fusion of technology and entertainment, enabling content delivery with unprecedented efficiency and user engagement.

The integration also expands the reach of Cineverse's brand, bringing their dynamic content library to audiences whether they are at home or on the road. The convenience of accessing this diverse range of channels—supported by the award-winning TiVo OS platform—allows for a personalized and intuitive viewing experience.

The TiVo OS and DTS AutoStage Experience

TiVo OS is renowned for transforming smart TV ecosystems through an integrated approach that aggregates content from various streaming services, linear TV channels, and other media sources into a unified interface. This provides consumers with streamlined access to their favorite content, elevating their viewing experience considerably. Similarly, DTS AutoStage leverages this comprehensive model for in-vehicle use, creating a rich ecosystem that connects entertainment seamlessly between home and car.

With features such as content organization and discovery tailored for the user, both platforms ensure that viewers can continue their entertainment journey regardless of location, further enriching the in-car experience.

Conclusion

Through the imagination and expertise of Cineverse and Xperi, this groundbreaking partnership heralds a transformative shift in how audiences experience entertainment during travel. As streaming technology integrates into everyday life, especially within vehicles, Cineverse stands at the forefront of this trend. With the partnership set to officially launch the apps soon, consumers can expect a revolution in in-car entertainment that prioritizes user experience, accessibility, and enjoyment like never before.

In summary, the collaboration between Cineverse and Xperi to provide engaging content in BMW vehicles symbolizes a forward-thinking approach to entertainment consumption in the modern era. By tapping into this innovative landscape, they are offering fans unprecedented access to their beloved content, ensuring that entertainment can accompany them wherever they go.