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The Rising Significance of Ingredients in Skincare Choices

In recent years, the skincare market in Japan has seen remarkable expansion, exceeding a staggering 1 trillion yen. This growth underscores the significant role that skincare plays within the broader beauty and cosmetics industry. The multitude of products available today reflects the diversity and dynamism of the market, with options sold in drugstores, variety shops, department stores, and online platforms.

Miyuki Corporation, the company behind the natural skincare brand Muful, has undertaken a comprehensive survey to understand consumer attitudes towards skincare product selection. One of the most notable findings reveals that the primary motivation for trying new skincare items is the ingredients they contain. Such insight emphasizes a shift in consumer behavior, wherein efficacy is no longer the only consideration; reviews, social media buzz, and the brand's overall image play pivotal roles as well.

When asked what factors influence their decision to purchase lesser-known skincare products, participants indicated that ingredients were the leading criterion, with 41% of respondents highlighting this aspect. This demonstrates a growing trend among consumers to critically evaluate products based on composition rather than merely brand reputation. Following closely were reviews (28.2%) and price (24.2%), reflecting a strong reliance on community experiences and feedback. Approximately 30% of participants highlighted the importance of reviews as credible sources of information, particularly for lesser-known brands that lack established credibility.

The Desire to Experiment: Trial Sets and Purchase Willingness

Everyone seeks to find what suits their skin best, and the inclination to try before buying is especially pronounced in skincare. When surveyed about their budget for trial sets of new products, respondents indicated a preference for reasonably priced options. Nearly 60% of participants expressed willingness to try trial sets priced below 2,000 yen, with the majority leaning towards options under 1,000 yen. Notably, only a minority (4.6%) would consider products priced above 5,000 yen for trial purposes.

Interest in Skincare Experience Events

The survey further explored interest in events where consumers could experience new skincare products firsthand. Participants voiced various desires for such events, including opportunities to:

• - Test products directly and receive detailed explanations to ensure informed selections.
• - Obtain trial kits and extended samples to thoroughly understand product effectiveness.
• - Learn about skincare techniques from professionals in an interactive environment.

The emphasis on experiential learning highlights that consumers prioritize testing products to gauge efficacy and comfort. Furthermore, receiving knowledgeable guidance on effective usage greatly influences their willingness to engage in such events.

Conclusion: Understanding Consumer Priorities

The findings from the survey clearly indicate that consumers are increasingly focused on the tangible aspects of skincare products, such as ingredient quality and user testimonials. For brands, communicating their commitment to ingredient integrity and product effectiveness becomes essential in converting consumer curiosity into genuine interest. Additionally, the strong demand for interactive product experiences suggests a marketing strategy that integrates hands-on participation and social sharing elements can greatly enhance community engagement.

Miyuki Corporation is committed to leveraging this valuable data to inform future product developments and promotional strategies, ensuring they align with consumer preferences. With their Muful Premium Nature series, they are set to deliver a skincare experience that not only meets the market's expectations but also reinforces their dedication to natural, effective ingredients.