Proya Cosmetics Unveils Vision for Beauty's Future at Cosmetic 360

Proya Cosmetics Shares Vision for the Future of Beauty

Proya Cosmetics, a prominent name in the Chinese beauty market, recently participated in the 11th edition of Cosmetic 360 held at the iconic Carrousel du Louvre in Paris. This year's event, themed "Predictions," provided an ideal platform for Proya to outline its innovation strategy, recent scientific advancements, and glimpse into the future of cosmetics.

Proya's showcase primarily focused on the integration of Artificial Intelligence (AI) across various realms of beauty, from consumer analysis to product development, manufacturing, and marketing. By embedding AI technologies in its operations, Proya is leading the charge in transforming the Chinese cosmetics industry.

Founder and Chairman Mr. Juncheng HOU expressed his appreciation for this opportunity by stating, "I am honored to share our company's journey, our commitment, and our investments in contributing to the future of cosmetics on a global scale. Innovation is central to our approach, and Cosmetic 360 is a valuable opportunity for us to introduce ourselves and exchange ideas with the international community."

Among its standout brands like PROYA, Timage, and OffRelax, Proya emphasizes excellence and sustainability as its core values. Each brand offers unique products tailored to meet diverse customer needs and underscore the importance of scientific research in the beauty industry.

PROYA: Redefining Anti-Aging Solutions

A key highlight from Proya is the Advanced Firming Nourishing Essence 3.0, also known as Ruby Essence 3.0. This product stands out with its patented Cyclopeptide-161, recognized as the first cyclic peptide ingredient officially registered with China's National Medical Products Administration (NMPA). Clinical tests conducted by SGS revealed that the formula could notably reduce eight types of wrinkles within just four weeks, including an impressive 58.59% decrease in frown lines. Furthermore, its formulation balances high efficiency with gentle tolerance, demonstrating a 72% reduction in irritation potential over a 120-hour patch test.

Timage: Streamlined Makeup Experience

Timage, founded by esteemed makeup artist Mr. Tang Yi, introduced the Cloud Radiant Cushion Foundation And Concealer. This innovative product features a dual-layer design, combining an upper layer cushioned with ultra-fine powder for a lightweight touch and a lower layer concealer for enhanced coverage. The inclusion of Magnetic Skin-Adhering Powder ensures a flawless finish, while patented Hyaluronic Acid Encapsulated Powder offers targeted hydration and shine control.

OffRelax: Transforming Scalp Health

OffRelax made waves with its Anti-dandruff Series, which introduces groundbreaking technologies. Its Magnetic Dandruff-Cleaning Technology (Poly-AD) is the first of its kind, using a positively charged polymer to target and neutralize the harmful Malassezia fungus without irritating the scalp. Coupled with their proprietary AM-124 Microecological Regulation Technology, this series not only combats dandruff but also restores the scalp's natural balance, as confirmed by clinical trials conducted at the Shanghai Skin Disease Hospital.

Collaborations and Future of AI in Cosmetics

To maintain a competitive edge in technology, Proya collaborates with esteemed academic institutions, hospitals, and research entities. Prominently, it partners with an innovative firm focused on leveraging AI for R&D and personalized skincare solutions. By utilizing state-of-the-art AI-powered platforms, Proya enhances its capacity for early-stage ingredient testing and boosts the efficiency of product innovation.

Dr. Sun Peiwen, the Director of R&D and Innovation at Proya, emphasized the importance of these technologies by showcasing the team's pioneering work in ingredient synergies. His presentation highlighted how AI enables Proya to push the boundaries of what is possible in cosmetics.

Founded in 2003, Proya has rapidly ascended to a leadership position in the Chinese cosmetics market, offering a wide array of effective beauty and care products across multiple categories, including face, body, hair, and makeup. With a diverse portfolio that features brands like PROYA, Timage, OffRelax, and more, Proya remains committed to redefining the standards of beauty and innovation within the industry.

For more on Proya Cosmetics and its innovative journeys, visit Proya's official website.