Jensen Meat Company Enhances Plant-Based Division with Before the Butcher Integration

Jensen Meat Company Integrates Before the Butcher

The Jensen Meat Company, Inc. recently announced an important shift in its operations: the integration of Before the Butcher into its expanding plant-based division known as Jensen Plant-Based Brands. This strategic move aligns Before the Butcher with other notable brands like Cool Beans and Jensen’s own co-manufacturing operations, all housed in a facility designed for enhanced innovation, taste, and growth within the alternative protein sector.

By taking this step, Jensen is actively responding to an increasing consumer demand for nutritious and high-quality plant-based products that taste great, while also staying true to its heritage spanning back to 1958. The company aims not only to meet but to exceed expectations with the flavor and authenticity that their customers have come to expect.

Boosting Co-Manufacturing Capacity

Jensen’s co-manufacturing capabilities are a vital asset that enables existing plant-based brands to scale their businesses with confidence. The company's expanded plant-based portfolio now offers an array of high-quality options that cater to a variety of dietary lifestyles and preferences.

Before the Butcher® specializes in providing protein-rich, gluten-free, and non-GMO alternatives, featuring popular products like plant-based burgers and meatless grounds. Another gem from Jensen’s offerings, Cool Beans®, serves up globally inspired plant-based wraps made with wholesome ingredients, ideal for convenient, on-the-go meals.

Patricia Lavigne, Executive Vice President of The Jensen Meat Company, highlights that the unity of these brands allows the company to serve a broader customer base without sacrificing the quality, flavor, and authenticity that have become synonymous with the Jensen name.

Acquiring Before the Butcher

Before the Butcher, which was acquired by Jensen in 2019, previously operated as an independent entity. This integration marks a significant turning point, positioning Jensen to lead the next wave of growth in the plant-based market through innovation, scalability, and a dedication to providing exceptional taste. Part of Jensen’s comprehensive approach to food safety includes operating two separate production facilities to prevent any risk of cross-contamination, ensuring that quality remains a top priority.

With its advanced facility capable of producing 25 million pounds of sustainable protein products annually, Jensen is solidifying itself as a key player in the alternative protein landscape. Furthermore, the company boasts a diverse product line that includes numerous SKUs available for retail and foodservice sectors, solidifying its reach across various channels in the U.S.

A Legacy of Quality

Founded by Reggie Jensen, the company is a leading processor and marketer of premium ground beef products headquartered in the Otay Mesa area of San Diego, CA. With trusted brands under its belt such as Great Value®, Kroger®, Sam's Choice®, and Sysco®, Jensen produces millions of pounds of ground beef each year from its state-of-the-art facility measuring 150,000 square feet. In addition to this, they have an assortment of other products like individually quick-frozen items and fresh patties designed to meet diverse consumer needs.

As the market for plant-based alternatives continues to expand, Jensen Meat Company stands ready to innovate and meet the evolving preferences of consumers, ensuring that they maintain their legacy of quality and authenticity for decades to come.

For further information, you can reach out to Patricia Lavigne at (619) 754-6400.

More About Jensen Meat Company

Jensen Meat Company is not only dedicated to delivering high-quality products but also committed to sustainability and responsible sourcing. As the plant-based movement gains momentum, Jensen is poised to adapt to changing market dynamics, ensuring their products remain at the forefront of consumer choice. Visit their official website at www.jensenmeat.com for more information, or explore their plant-based range at jensenplantbasedpower.com.